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1 Module One Assignment Cassie Mendoza Southern New Hampshire University BUS 225: Critical Business Skills for Success Jevaun Hamilton January 15, 2024

2 Module One Assignment Application Critical thinking is crucial for making effective business decisions and plays a pivotal role in Dis- ney's diversification planning. In the business realm, critical thinking involves analyzing informa- tion, evaluating options, and making a well-informed decision. Disney is a company with diverse business segments including theme parks, media networks, and film studios. Critical thinking is essential for strategic diversification in regard to Disney's overall strategy. Leaders must assess market trends, consumer preferences, and industry dynamics to determine the best option. Without critical thinking, Disney might make uninformed decisions, risking financial losses and market setbacks. Disney is famous for fostering innovation and for having high expectations for public perception of the company. Analysis Disney's missions statement is to, "entertain, inform, and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world's premier entertainment company." Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Studio. The company started as a small animation studio in Hollywood, producing a series of short films featuring a character named Oswald the Lucky Rabbit. However, due to a contrac- tual dispute over Oswald, Walt Disney lost the rights to the character. Undeterred, Walt Disney and Ub Iwerks created a new character, Mickey Mouse, who made his debut in the animated short film "Steamboat Willie" in 1928. This marked the beginning of Disney's success. "Steam- boat Willie" was also one of the first cartoons with synchronized sound. Disney is organized into six distinct business segments: Disney Parks, Experiences and Products: Manages theme parks, resorts, merchandise, and publishing. Disney Media & Entertainment Distribution: Includes streaming services like ESPN+, Hulu, Hotstar, and Disney Music Group. Throughout its history, Disney has become a global entertainment conglomerate, known for its iconic characters, theme parks, films, and diverse media ventures. The company's ability to adapt to changing times and technologies has been a key factor in its enduring success. Disney pursues a related diversification strategy. This means that the company expands into new businesses that are related to its core business. For example, Disney has expanded into theme parks, television, and publishing. These businesses are all related to Disney's core busi- ness of entertainment. Disney first initiated its diversification strategy in 1929 when it came out

3 with the Mickey Mouse Club and ventured into music. The company also explored TV shows and war era films in the 1940's and the 1950's. Disney conducted extensive market research to understand consumer trends, preferences, and demands. This involved collecting data on the performance of existing products and services, as well as identifying potential gaps or opportunities in the market. The company would have ana- lyzed the entertainment industry, identifying emerging trends, competitive landscape, and po- tential risks. This analysis helps in making informed decisions about where to diversify. Disney examined its financial data, including revenue streams, profit margins, and overall financial health. Assessing the performance of different business segments helps identify areas of strength and potential areas for improvement or expansion. Assessing global trends in enter- tainment and media consumption would have been crucial. Disney's expansion into interna- tional markets, including the establishment of theme parks worldwide, demonstrates a re- sponse to global trends and opportunities. Conclusion Disney's decision-making is guided by logic to ensure alignment with its strategic goals. Logical reasoning helps leaders assess how a particular decision fits into the broader vision and mission of the company. Logical thinking allows Disney to evaluate potential outcomes and conse- quences of a decision. Leaders consider the cause-and-effect relationships to anticipate the im- pact on various aspects of the business. For example, if a particular movie was doing well it would more than likely be integrated into the theme parks somehow. Disney relies on evidence, often in the form of data and facts, to inform its decisions. This could include market research, and financial data. The company studies relevant case studies and conducts industry research to gather evidence on successful strategies, market trends, and po- tential challenges. By synthesizing information from these sources, Disney could make informed decisions on diversification strategies that align with market dynamics, consumer demands, and the company's overall objectives. The use of data and analysis allows for a more calculated ap- proach to diversification, analyzing risks and maximizing the chances of success in new ven- tures.

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4 References Vyzer. (n.d.). Disney and the importance of financial diversification | Vyzer . https://vyzer.co/ blog/disney-and-the-importance-of-financial-diversification#:~:text=Disney%20initiated %20its%20diversification%20strategy,opening%20of%20the%20first%20Disneyland. Francis, A. (2021, August 1). Case study: Disney’s Diversification Strategy - MBA Knowledge Base . MBA Knowledge Base. https://www.mbaknol.com/management-case-studies/ case-study-disneys-diversification-strategy/ Trainer, D. (2019, December 11). Disney’s strategy is working. Forbes . https:// www.forbes.com/sites/greatspeculations/2019/12/11/disneys-strategy-is-working/? sh=477e9f3a56b0

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