Push It Up Brows: Market Research & Product Strategy Guide

Push It Up Brows, Group Project Gaminda Kasun Danthanarayana – (2222107) University Canada West Marketing Management (CAMPUS-Spring23-38) Professor. Houman Sasha Sanandaji September 03, 2023 0

Table of Contents 1. Organizational overview ........................................................................................................ 1 2. New Product Description ....................................................................................................... 2 3. SWOT analysis ....................................................................................................................... 3 4. Marketing research ................................................................................................................. 5 5. Segmentation and Target Market ........................................................................................... 7 6. Differentiation and positioning ............................................................................................ 10 7. Stage of the product life cycle .............................................................................................. 10 8. Marketing mix ...................................................................................................................... 11 9. Budget .................................................................................................................................. 19 10. Control/monitor .................................................................................................................. 21 11. Strategic Recommendations for PUSH IT UP BROW ...................................................... 23 References ................................................................................................................................ 24 1

1. Organizational overview Brows Hair Makeup by Sara Sadr established in 2020 by Sara Sadr a professional artist of Persian Canadian descent located in Vancouver, British Columbia represents a dynamic presence in the beauty industry (Sobhan, 2022). The company specializes in offering personalized beauty services and innovative products catering to a diverse clientele ranging from everyday individuals to professional makeup artists. With less than three years of industry experience Brows Hair Makeup by Sara Sadr aspires to global recognition and aims to secure a place in renowned retailers such as Sephora. Their mission statement is to bridge the gap in the market for personalized grooming and makeup services by delivering tailored and professional eyebrow grooming solutions (Sobhan, 2022). This organization operates on a foundation of core values that include a dedication to personalization, unwavering professionalism and a commitment to innovation, a global perspective and the steadfast goal of addressing market gaps in the beauty industry. The company offers a comprehensive product mix including Bridal Makeup and Hair, Photoshoots, Film and TV Makeup and a range of Eyebrow Services such as grooming, lamination, tinting, Henna brows, and waxing. An exciting addition to their product line is PUSH IT UP BROWS a testament to their commitment to innovation. Under the leadership of Sara Sadr, Brows Hair Makeup by Sara Sadr continues to push boundaries, redefining the beauty industry and fulfilling its mission of providing personalized beauty solutions to meet individual needs. 2. New Product Description PUSH IT UP BROWS product series has two main products as, 2

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

 Push It Up Brows Soap Bar PUSH IT UP BROWS Soap Bar offers an exceptional solution for maintaining impeccably groomed eyebrows throughout the day granting the much coveted laminated eyebrow appearance without the need for a lengthy commitment. This cruelty free and clean approved soap bar is meticulously crafted, boasting an enriching blend of nourishing peptides, Shea Butter and Avocado Oil which not only ensures a durable hold for your brows but also fosters the promotion of robust hair growth. Furthermore this product proudly stands as a paraben and sulfate free formulation prioritizing gentleness and safety for seamless everyday use (Push It up Brow Soap | Perfect Volume for Eyebrows, n.d.)  Push It Up Brows Activator PUSH IT UP BROWS Activator is an innovative mist spray designed to amplify the efficacy of PUSH IT UP BROWS Soap Bar. This multi-purpose spray serves not only as an enhancer for brow care regimen but also as a refreshing facial mist for revitalizing skin throughout the day. Comprising a lightweight formula infused with nourishing ingredients it promotes healthy hair growth while simultaneously maintaining the freshness and hydration of skin. (Push It up Brow Soap | Perfect Volume for Eyebrows, n.d.) 3. SWOT analysis At the strategic planning stage, many organizations do SWOT analysis to identify and assess current resources, both internally and externally, researching emerging patterns and trends that may generate positive or negative consequences on businesses. (Namugenyi et al., 2019) a. Strengths b. Weaknesses  High quality product  Limited color options 3

 Quirky packaging  Relatively expensive c. Opportunities d. Threats  Growth in Global cosmetic industry  Growing E-Commerce platform  Robust increases in the distribution channels  Fluctuations in the raw material prices  Increasing competition in the market  Increased promotional activities by the manufactures  Availability of cheap alternatives against higher end makeup brands e. Trends Colored Brows (Rainbow Brows) Particularly Gen Z is accepting brows in all shades of the rainbow. Colorful mascara for the brows applied with a spoolie and utilized in the same manner as brow gel or combine a highly pigmented eye shadow with gel are options for this trend (Gomez, 2022). Brow Bleaching Under this trend more consumers prefer their brows be toned to match their hair color and bleached only a few shade lighter than their original color (Parkins, 2023). Straight brows This trend help to open up the eyes and lift the face while maintaining a youthful fresh appearance for the eyes with the tail of the brow is slightly lifted (Parkins, 2023). Effortlessly Undone Brows This trend favors less groomed, lower maintenance brows with little to no product showing. Products like a decent clear gel to show actual hair texture have opportunities to capture 4

market under this trend (Noble, 2023). Fluffy Brows/Laminated Brows A spoolie brush and a basic bar of soap are being used in this fashion. To create a larger fluffier look and precise shaping the soap functions as a pomade to hold hairs in place (Parkins, 2023). Natural Brows According to that a neat and tidy natural brow will always be in vogue despite the other trends which come and go. The hairdresser draws delicate, feathery strokes in the brow gaps to resemble hair with a fine, sharper brow pencil (Parkins, 2023). 4. Marketing research A. Consumer Analysis Consumer research is critical for organizations to make educated decisions, optimise marketing efforts, and ultimately flourish in a competitive industry (Jr & Gates, 2018). Based on a consumer survey below finding were highlighted. Base Consideration Consumer Analysis Results Demographic Age Between age 18 to 45. Gender Females and Males (for Income Medium and High Income Occupation Beauty Professionals, Public figures, entertainment industry, Fashion industry, frontline professionals, Bridal and wedding industry, creative professionals. 5

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Psychographic Lifestyle Individuals who prioritize grooming and self-care in their daily routines Expected user feelings Fun, confidence, respect consumer perception Feather like brows, ultra-modern look Personality excitement and sincerity Behavioral Occasions Both regular and Special Benefits Attractiveness (By given brows shape and volume), clean and sleek, easy to carry User status Both budget conscious shoppers higher end beauty product shoppers Readiness stage interested and intending to buy Attitude towards product Enthusiastic Purchase behavior Experimentation, seasonal purchase or regular purchase Geographic Country Located in Canada and attract customers from United states,Iran,United Kingdom Cities Vancouver,North Vancouver,Burnaby, Tehran Rural & Semi Urban areas Urban areas (Developed by Authors, 2023) 6

B. Competitor Analysis In marketing research, competitor analysis is critical for understanding market dynamics, discovering opportunities, and establishing a competitive advantage. It assists firms in benchmarking against competitors and identifying their strategies, strengths, and weaknesses, allowing for informed decision-making and effective differentiation in a crowded marketplace (Sanchez & Heene, 1997) Local Competitors Bee Pampered Eyebrow Soap (Brow Styling Soap, n.d.) Byoode Eybrow Styling Soap (Byoode Cosmetics; Eyebrow Styling Soap, Pencil, Gel, n.d.) Global Competitors Soap Brows - Extra Strong Hold Brow Soap by West Barn Co (Soap Brows - Extra Strong Hold Brow Soap, n.d.) Heist Brow Soap by Brow Code (Heist Brow Soap, n.d.) Toods Turn It on Soap Brows (Turn It on Soap Brows, n.d.) Iconic Brow soap and brush by Sephora (Eyebrow Makeup | Sephora, 2023) 7

(Developed by Authors, 2023) 5. Segmentation and Target Market a. Segmentation Segmentation is the process by which a corporation finds all clusters of potential customers by grouping them based on similar wants, desires, criteria, and other factors. As a result, the pool of possibilities to be targeted will be determined by the attractiveness of the market(s) (Jaman, 2012). Based on consumer analysis Push It Up Brows is strategically segmented to cater to a diverse demographic including ages 18 to 45, both genders and medium to high income brackets. Targeted occupations encompass beauty professionals, public figures and individuals in entertainment, fashion, frontline and creative industries. Psychographically the brand appeals to those who prioritize grooming, confidence and respect. Customers associate Push It Up Brows with feather like brows and an ultra-modern look, reflecting personalities of excitement and sincerity. Behaviorally customers purchase for regular and special occasions, emphasizing attractiveness, cleanliness and ease of use. This approach spans budget conscious to higher end shoppers all in a readiness to buy stage with enthusiastic attitudes. Geographically Push It Up Brows operates primarily in Canada with a strong presence in Vancouver, North Vancouver, Burnaby and Tehran. It also attracts customers from the United States, Iran and the United Kingdom combining urban and semi urban appeal. b. Target market(s) Millennials (born 1981-1996) and Generation Z (born 1997-2012) These generations are generally known for their strong interest in beauty and grooming. They are active on social media platforms where beauty trends often gain popularity. Brow soap 8

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

products which are often used to achieve trendy brow looks like "laminated brows" might be particularly appealing to these younger generations who are keen on experimenting with their appearance. Beauty Professionals Beauty professionals such as makeup artists, cosmetologists and aestheticians are likely to use eyebrow soaps as part of their daily routines. They often prioritize well groomed brows as they understand the impact of eyebrows on overall facial aesthetics. Entertainment Industry Individuals working in the entertainment industry including actors, models and performers often use eyebrow grooming products to achieve precise and expressive looks both on and off screen or stage. Public Figures and Influencers Public figures, social media influencers and those in the public eye may use eyebrow soaps to maintain their appearance and create polished looks for their online presence and public appearances. Frontline Professionals Professionals in customer facing roles such as salespeople, customer service representatives and flight attendants may use eyebrow grooming products as part of their grooming routine to present a well-groomed and professional appearance. 9

Fashion Industry Individuals working in the fashion industry including stylists, fashion designers and fashion photographers often prioritize grooming and may use eyebrow products to achieve specific looks that complement their fashion choices. Bridal and Wedding Industry Professionals in the bridal and wedding industry including wedding planners and photographers often use eyebrow grooming products to create bridal looks or for their personal grooming. Creative Professionals Artists, designers and creatives in various fields may use eyebrow grooming products as they tend to appreciate the finer details of personal grooming and self-expression. 6. Differentiation and positioning PUSH IT UP Brows stands out in the market with its distinct qualities such as clarity, longevity, user friendliness and travel convenience. These features position it as the ideal choice for those seeking hassle free, enduring and on the go eyebrow grooming. Additionally offering the same product in four unique color packages enhances its appeal as a versatile and thoughtful gift for varying preferences solidifying its position as a premium beauty essential. 7. Stage of the product life cycle 10

"PUSH IT UP BROWS Soap Bar" is introduced in April 2021 and currently positioned in the growth stage of its product life cycle. During this phase we have witnessed a steady and substantial increase in both consumer demand and market share. The product has gained traction due to its unique features including the infusion of moisturizing peptides, Shea Butter and Avocado Oil which have resonated with our target audience. Additionally, its cruelty free, clean approved and paraben/sulfate free attributes have appealed to a growing segment of conscious consumers. The strategic pricing and effective marketing efforts have contributed to its rising popularity. As we continue to expand our distribution channels, invest in product innovation and engage in promotional activities we anticipate further growth and market penetration. The growth stage signifies a promising trajectory for "PUSH IT UP BROWS" product as it becomes increasingly recognized and embraced by consumers seeking high quality and ethically conscious brow grooming solutions in Canada. 8. Marketing mix According to Kotler (2011), the marketing mix is "the set of tactical marketing instruments that can be controlled and blends to produce the response it needs in the target market." The primary goal of marketing mix is to satisfy the demands and desires of the market being targeted. 8.1. Product/service 1. Product/Service Type PUSH IT UP BROWS Soap Bar and PUSH IT UP BROWS Activator are tangible products classified as a "goods" It is a physical grooming product designed for eyebrow care. 2. Features which Differs from Competitors  Moisturizing Peptides 11

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Our soap bar stands out by incorporating moisturizing peptides, Shea Butter and Avocado Oil into its formulation. This provides not only effective brow grooming but also nourishment and hydration for the eyebrow area.  Cruelty-Free and Clean Approved "PUSH IT UP BROWS" is positioned as a cruelty-free and clean approved product. These appeal to environmentally conscious and ethically minded consumers setting it apart from competitors that may not adhere to such standards.  Paraben and Sulfate-Free We pride ourselves on being paraben and sulfate free, ensuring that our product aligns with modern consumer preferences for cleaner and safer beauty products.  Transparent Formula One key differentiator is the transparency of our soap bar. It leaves no white residue, offering a discreet and natural look, a feature appreciated by consumers who prefer subtlety in their brow grooming. 3. Product Identification This product is meant to be multi-purpose and serve any person for different areas of the face such as eyebrows, beard, mustache, sideburns, baby hairs, fly away and more. When the customer purchases the product for the first time it is typically achieved that the central goal of the company is made. By Sara Sadr providing great customer service the brand has earned an excellent reputation throughout its time. 12

The brand plans to use diverse marketing strategies for new product launches, such as incorporating diverse pronunciations of product names in accents and languages. For instance, the upcoming eyebrow mascara, 'Brow Fershe', can be said in Farsi and French. The brand also had introduced a Soap Bar packaging in four different colors, ideal for gifts or professional makeup artists. 4. Production Method and Delivery of Service Production Method PUSH IT UP BROWS are now sourced from China via a direct manufacturing process. Sara Sadr collaborates closely with specific Chinese suppliers who offer product packaging, labelling and shipping to Canada. PUSH IT UP BROWS has worked closely with a chemist in Canada over the past two years to design the best quality ingredients which are then manufactured in China. In the last year it has realized the value of product lifetime and high quality. For example, the components list of the Activating Spray will be changed to provide a stronger hold and eliminate the feeling of brow hairs masked onto the skin. The soap bars are produced using state of the art manufacturing processes to ensure consistent quality. The infusion of moisturizing peptides, Shea Butter and Avocado Oil is carefully controlled to maintain product efficacy. Delivery of Service The service aspect here is related to the ease of access to the product. "PUSH IT UP BROWS Soap Bar" is distributed through various channels including retailers such as beauty supply stores, cosmetic boutiques, department stores and e-commerce platforms. Consumers can conveniently access the product through these channels making it readily available in both physical stores and online. 13

5. Products in development process For the time being the main products available for purchase are the PUSH IT UP BROWS soap Bar and PUSH IT UP BROW Activator Spray. Further we are following the product development process to expand the brand offerings. We want to include the following products in our future launch. - Eyebrow Pencils - Eyebrow Mascara - Eyebrow Sparkle - Eyebrow Tint (liquid form) 8.2. Price In the Introductory Phase, we had chosen Price Skimming as its pricing strategy, targeting early adopters willing to pay more for innovative high-end beauty products. For example, the retail price for the wax bar + activator is $22.5 and the selling price is $45.00. This strategy may generate higher profits in the short term but may not be sustainable in the long run. Financial advisors suggest implementing pricing strategies flexibly with changes in market situations.  Value-Based Pricing We emphasize the value of "PUSH IT UP BROWS” products by highlighting its unique features including the infusion of moisturizing peptides, Shea Butter and Avocado Oil. The benefits of being cruelty free, clean approved and free of parabens and sulfates contribute to the perceived value of the product.  Cost-Plus Pricing 14

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

We start with a cost-plus pricing model which involves calculating the total production and distribution costs of the soap bar and then adding a desired profit margin. This margin allows us to reinvest in product development, marketing and business growth.  Promotional Pricing To stimulate demand and encourage trial we may periodically offer promotional pricing such as limited time discounts or bundling options with complementary products. This can attract price sensitive customers while not compromising our overall profit-oriented pricing strategy. 8.3. Place 1. Channels of Distribution  Manufacturer The soap bars will be produced by single china manufacturer at their production facilities. They will ensure the quality and consistency of the product.  Wholesaler To reach a wider distribution network efficiently we will collaborate with wholesale distributors who will purchase bulk quantities of our soap bars and distribute them to retailers across Canada and other customer audiences in United states, Iran and United Kingdom.  Retailer Our products will be available in various retail channels including beauty supply stores, cosmetic boutiques, department stores and e-commerce platforms. These retailers will serve as touch points for consumers to purchase PUSH IT UP BROWS products. 2. Product Location Availability Our goal is to make product readily available to consumers throughout Canada. This includes urban and rural areas ensuring that customers can access our product conveniently. 15

3. Distribution We will establish distribution centers strategically located across Canada to facilitate efficient product distribution to retailers. 4. Cost  Production Cost We will focus on optimizing production processes and sourcing high quality ingredients efficiently to manage production costs effectively.  Distribution Cost Collaborating with wholesalers will help manage distribution costs by consolidating shipments to retailers.  Overhead Cost We will carefully manage overhead costs including rent for distribution centers and utilities, to maintain operational efficiency.  Sales and Marketing Cost A portion of the marketing budget will be allocated to support retailers in promoting the product. 5. Markup We will work closely with wholesalers and retailers to determine appropriate markups that allow for competitive pricing while ensuring a fair margin for each party involved in the distribution chain. 16

6. Suggested Selling Price The suggested selling price to end consumers will be competitive within the brow grooming product market in Canada. This pricing strategy will consider factors such as production costs, distribution costs and competitor pricing. 7. Profit Margin We aim to achieve a healthy profit margin while remaining competitive. This will be achieved by carefully managing production and distribution costs, optimizing pricing and maintaining strong relationships with distributors and retailers. 8.4. Promotion Promotional Tool Suggested promotional activities Digital Advertising  Launch Google Ads campaign with interactive ad formats showcasing AR based brow transformations.  Run sponsored posts on Instagram and Facebook with influencer partnerships.  Begin email marketing campaigns targeting existing customers with product promotions. Content Marketing  Create and publish a series of interactive blog posts and videos demonstrating various brow styles using the soap bar.  Start live streaming tutorials on Instagram and TikTok Influencer Marketing  Collaborate with three beauty influencers for interactive "before and after" challenges on TikTok.  Host an Instagram Live event with a renowned Canadian beauty influencer for the product launch. Digital  Expand Google Ads campaign and optimize based on performance 17

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Advertising data.  Launch an email marketing drip campaign to nurture leads and encourage repeat purchases. Content Marketing  Continue interactive blog posts and videos, focusing on user generated content contests.  Hold a virtual event where customers can virtually try on different brow styles using your product. Influencer Marketing  Extend influencer partnerships to micro influencers and beauty educators to reach a wider audience.  Encourage user generated content sharing with influencers through a branded challenge. Digital Advertising  Implement AI driven chatbot on the website for personalized product recommendations.  Launch retargeting ads for visitors who showed interest but didn't complete purchases  Focus on geo targeted promotions for customers near physical stores.  Enhance website with AI driven personalized recommendations and interactive features. Content Marketing  Produce in depth articles and video content on brow care and trends.  Organize a nationwide "Brow Artistry" competition and promote it through social channels.  Launch monthly "Brow Challenges" on social media, rewarding winners and featuring their looks.  Collaborate with digital artists to create NFT art pieces inspired by the product. 18

Public Relations  Conduct a virtual press tour for beauty editors and bloggers.  Pitch sustainability features to eco conscious media outlets for coverage. 9. Budget Budgeting identifies the resources needed to carry out the plan as well as the associated costs and financial risks. (Westwood, 2013) Below is estimated budget for Marketing plan period of PUSH IT UP BROWS. Research and Analysis Market research (Consumer surveys, focus groups and trend analysis) $10,000 Competitor Analysis $5,000 $15,000 Product Development and Production Product packaging and labelling (Designing and printing packages and lables) $7,000 Product Samples (Creating sample size products for promotions) $3,000 $10,000 Advertising and Promotion Digital Advertising (Online Advertising Campaigns) $20,000 Content Marketing (Creating blog posts and other content related to brow grooming) $10,000 Influencer Marketing (Collaborations with beauty influencers and bloggers) $15,000 19

Public Relations (Media outreach) $8,000 $53,000 Sales and Distribution Trade shows and events $10,000 Retail Displays and Merchandising $6,000 $16,000 Marketing Collateral and Materials Broachers and flyers $3,000 Branded merchandise ( production of branded promotional items ex: brand mentioned brushes) $4,000 $7,000 Website and E-commerce Website development and Maintenance $12,000 E-commerce Advertising $5,000 $17,000 Miscellaneous Expenses Contingency and Miscellaneous $5,000 $5,000 Total Marketing Budgeting $123,000 The budget for Push It Up Brows in Canada is based on a current marketing spend and planned marketing needs and expenses. Each figure is calculated to cover the costs associated with these activities ensuring a well-rounded and effective marketing strategy. It's important to note that the figures outlined in this budget are approximate and may be subject to adjustments based on emerging scenarios, market dynamics and changing business 20

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

needs. As the marketing campaign unfolds and new information becomes available we will adapt our budget accordingly to ensure the most effective allocation of resources. 10. Control/monitor 10.1. Feedback Mechanism to Monitor Progress  Customer Feedback We recognize the importance of gathering direct feedback from our customers. To monitor progress, we will implement a comprehensive customer feedback system. This will include online surveys, product reviews on our website and other e-commerce platforms and monitoring social media channels for customer comments and reviews. We will regularly analyze this feedback to gauge customer satisfaction, identify any product or service issues and make necessary improvements promptly.  Sales Data To monitor sales performance, we will utilize advanced point of sale (POS) systems in our retail locations and e-commerce platforms to track sales volume, revenue and trends. We will also monitor sales by location, channel and time period to identify growth opportunities and areas needing attention.  Competitor Analysis Keeping a close eye on our competitors is essential. We will conduct regular competitive analysis to stay informed about their product offerings, pricing strategies and promotional efforts. This information will help us adapt and refine our strategies as needed. 10.2. Evaluation Process 21

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

 SWOT Analysis Periodically, we will conduct a SWOT analysis to assess our product's performance. This analysis will identify our internal Strengths and Weaknesses as well as external Opportunities and Threats in the Canadian market and globally. The insights gained from this analysis will guide strategic decisions and refinements in our marketing strategies.  Performance Metrics Key performance indicators (KPIs) will be established to measure progress and success. These quantifiable elements include sales targets, customer retention rates, website traffic, and engagement metrics. We will track these KPIs regularly and make data-driven decisions to optimize our marketing efforts.  Market Research Ongoing market research will be integral to our monitoring process. This will encompass both qualitative and quantitative research methods. We will utilize market surveys, consumer interviews and trend analysis to stay updated on evolving consumer preferences, market dynamics and competitive trends. 10.3. Performance Objectives i. Profit Margin Our objective is to achieve a sustainable and competitive profit margin. We will set specific profit margin goals and regularly monitor gross and net profit margins. Adjustments to pricing strategies and cost management will be made to ensure profitability while remaining competitive. ii. Market Share 22

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

We aim to steadily increase our market share in the Canadian brow grooming product segment. We will define market share targets and use market research data and sales figures to track our product’s market share. Our strategies will focus on gaining a larger share of the growing market. iii. Promotional Effectiveness Evaluating the effectiveness of our promotional efforts is crucial. We will measure ROI (Return on Investment), click through rates (CTR), conversion rates and customer acquisition cost (CAC) to gauge the efficiency and impact of our promotional campaigns. Insights from these metrics will inform campaign optimizations. iv. Market Penetration We will set clear targets for market penetration. By monitoring the number of customers reached and market segments penetrated we will evaluate the progress of our efforts to expand our product presence. 11. Strategic Recommendations for PUSH IT UP BROW  Expand distribution to the US, UK, and Iran for broader reach.  Introduce eyebrow pencils, mascara, and tint to diversify product line.  Strengthen partnerships with micro-influencers.  Focus on trend Centric Marketing.  Organize Sustainability Campaign promoting eco-friendly, cruelty-free features of the product.  Implement interactive AR feature on the website to improve customer engagement.  Introduce a tiered loyalty program for rewards.  Explore innovative and sustainable packaging options.  Create limited-time seasonal promotions. 23

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

 Organize virtual and in-person grooming workshops under educational workshops.  Establish dedicated customer feedback platform.  Invest in R&D for product enhancement and continuous innovations.  Collaboration with Retail Giants (eg: make Partnership with retailers like Sephora.).  Provide comprehensive training for employees.  Review feedback and market trends regularly and implement necessary actions. 24

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

References Brow Styling Soap. (n.d.). Shop Bee Pampered. Retrieved August 27, 2023, from https://shopbeepampered.com/products/brow-styling-soap Byoode Cosmetics : Eyebrow Styling Soap, Pencil, Gel. (n.d.). Primp & Proper. Retrieved August 27, 2023, from https://primpnproper.com/product-category/makeup/byoode- cosmetics/ Eyebrow Makeup | Sephora. (2023). Sephora. https://www.sephora.com/shop/eyebrow- makeup-pencils?ref=filters Gomez, S. (2022). SEVEN EYEBROW TRENDS THAT WILL RULE 2023 [Review of SEVEN EYEBROW TRENDS THAT WILL RULE 2023]. Www.hola.com. https://www.hola.com/us/health-and-beauty/20221104339035/wearable-brow-trends- youll-see-everywhere-in-2023/ Heist Brow Soap. (n.d.). Brow Code USA & Canada. Retrieved August 27, 2023, from https://browcode-ca.com/products/heist-brow-soap Jaman, M. (2012). Critical Analysis of Segmentation Strategy For Potential Product Launch - Mapping The Customers. http://www.ijstr.org/final-print/dec2012/Critical-Analysis- Of-Segmentation-Strategy-For-Potential-Product-Launch---Mapping-The- Customers.pdf Jr, C. M., & Gates, R. (2018). Marketing Research. In Google Books. John Wiley & Sons. https://books.google.com/books? hl=en&lr=&id=HPhcDwAAQBAJ&oi=fnd&pg=PA58&dq=consumer+analysis+in+ marketing+research+is+fundamental+for+businesses+to+make+informed+decisions Kotler, P. (2011). Philip Kotler's contributions to marketing theory and practice. In Review of Marketing Research: Special Issue–Marketing Legends (pp. 87-120). Emerald Group Publishing Limited. Namugenyi, C., Nimmagadda, S. L., & Reiners, T. (2019). Design of a SWOT Analysis Model and Its Evaluation in Diverse Digital Business Ecosystem Contexts. Procedia Computer Science, 159(159), 1145–1154. https://doi.org/10.1016/j.procs.2019.09.283 25

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Noble, A. (2023). The 6 Eyebrow Trends You’ll See Everywhere in 2023. [online] www.instyle.com. Available at: https://www.instyle.com/eyebrow-trends-2023- 7253425 [Accessed 23 Aug. 2023]. Parkins, K. (2023, January 3). 2023 brow trends [Review of 2023 brow trends]. Www.professionalbeauty.co.uk. https://professionalbeauty.co.uk/site/newsdetails/2023-brow-trends Push It Up Brow Soap | Perfect Volume for Eyebrows. (n.d.). Primp & Proper. https://primpnproper.com/product/pushup-brow-soap/ Sanchez, R., & Heene, A. (1997). Reinventing strategic management: New theory and practice for competence-based competition. European Management Journal, 15(3), 303–317. https://doi.org/10.1016/s0263-2373(97)00010-8 Shop | BROWS | HAIR | MAKEUP BY SARA SADR. (n.d.). Sara Sadr. Retrieved August 25, 2023, from https://www.sarasadr.com/shop Soap Brows - Extra Strong Hold Brow Soap. (n.d.). JEN EVOY MAKEUP STUDIO. Retrieved August 27, 2023, from https://www.jenevoymakeupstudio.com/shop/soap- brows Sobhan, T. (2022). Push It Up Brows by Sara Sadr [Review of Push It Up Brows by Sara Sadr]. Www.scribd.com. https://www.scribd.com/document/661122380/Push-It-Up- Brows-by-Sara-Sadr# Turn It On Soap Brows. (n.d.). The Detox Market - Canada. Retrieved August 27, 2023, from https://www.thedetoxmarket.ca/products/tood-turn-it-on-soap-brows Westwood, J. (2013). How to Write a Marketing Plan. In Google Books. Kogan Page Publishers. https://books.google.com/books? hl=en&lr=&id=zd997eheGk8C&oi=fnd&pg=PR7&dq=Adopting+the+proper+pricing +plan+is+crucial+as+the+product+progresses+through+its+market+lifespan. +When+a+product+is+first+brought+to+the+market 26

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

XXXXXX

Related Documents