490S3-Midterm-MandeepKaur-20000793
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Acsenda School of Management *
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BADM 490
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Business
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Feb 20, 2024
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T1-2024
BADM 490 - Business Strategy
Midterm
Saturday Feb 17, 2024, 12:00 PM – 2:00 PM
Your name (please print): Mandeep Kaur (20000793) INSTRUCTIONS: This is an open book exam.
During the exam you must neither give nor receive any aid (in person or electronically), video cameras must be turned on and mic should be on mute.
Read the questions very carefully and understand the difference between describe, explain, discuss, identify, contrast, construct, solve before writing your answer
Your answers must include the use of management theory, critical thinking, and application and must be relevant to the case study
Management narrative must be 150-200 words and should be explained as a “summary” of information presented in the analysis table.
You should attempt ALL questions from Part A, B and C
Save this document immediately in a .doc format on your personal device with the following name “490S3-Midterm-Your Name-Student ID”.
Make sure to remember the saved location on your device.
For grader use only:
Section
Total Points
Marks
Part A
10
Part B
20
Part C
20
Total
50
Part A – Case Study – Pre-Analysis
1.
Identify Key pieces of information
from the case study which could be used in Part B (external analysis) and Part C (Internal analysis). Kroeker is the largest potato grower in Manitoca and Canada’s leading potato grower.
This information helps us understand their current position in the market and their trajectory
In 2016, Kroeker Farms had 500 acres of organic hemp, planning to expand to 1,100 acres in 2017.
This information helps to understand about they want to grow more in hemp market by doubling the production hemp and indicates a strategic focus on diversification.
the existing 11,000 acres of land, with 4,000 acres certified organic
This information presents an opportunity to delve into production processes and efficiency improvements, especially in the context of the planned hemp expansion.
Part B – External Analysis
2.
Perform External analysis to “Identify market opportunities for Organic Hemp Production”
. Hint: Please remember that
we are trying to use the theoretical information and apply it to the practical situation as presented in the case study. The green text below is only shown as a hint/guide and it must be replaced with case specific information.
Strategic Goals (min 2)
Analysis Type (specific area related to the goals)
Practical Analytical Framework Practical Analytical Response (including impact on related areas) Analytical Results
1. Identifying Market
Opportunities for Organic Hemp Production
Theoretical Reference:
Strategically, the farm aims to expand organic
crop production, making it crucial to assess market dynamics
1
. Analyzing growth trends in the organic market.
Theoretical Reference:
understanding competition, and evaluating the regulatory environment are essential.
Relationships:
1A. organic products
1B. sustainable and natural alternatives
Factors:
1A. growing demand
1B. consumer preferences
Analytical Questions
1.
What competition analysis highlights?
1.
the presence of both established and emerging players, emphasizing the need for differentiation.
1.
Regulatory consideration
s underscore the importance of
compliance and sustainable practices, shaping the farm's market
positioning.
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2. Diversify Product Portfolio
Theoretical Reference:
2. Product Portfolio Analysis
Theoretical Reference:
Relationships:
2A. Market Demand
2B. Innovation
Factors:
2A. Product Differentiation
2B. Growing market
Analytical Questions
2.
What is the impact of new technology adoption?
2. The potential products for diversification within the organic segment and the market demand and potential profitability of new organic products.
2. Understand market
demand and profitability potential
for diversified organic offerings.
Management Narrative: Kroeker Farms has a long-standing history of producing high-quality crops and is now well-positioned for growth by expanding its organic hemp production. Through an external analysis, the farm has identified market opportunities driven by consumer preferences and regulatory trends.
Part C – Internal Analysis
3.
Perform Internal analysis to “Improve Production Processes”
. Hint: Please remember that we are trying to use the theoretical information and apply it to the practical situation as presented in the case study. The green text below is only shown
as a hint/guide and it must be replaced with case specific information.
Specific Strategic Goals (min 2)
Analysis Type (specific area related to the goals)
Practical Analytical Framework Practical Analytical Response (including impact on related areas) Analytical Results
1.
Improving Production Processes
Theoretical Reference:
Internally, Kroeker Farms aims to improve
production processes
1.
focusing on efficiency and technology adoption.
Theoretical Reference:
The assessment of current production methods reveals areas for enhancement, particularly in weed management and resource utilization.
Relationships:
1A. enhancement
1B. resource utilization
Factors:
1A. production methods
1B. new technology use
Analytical Questions
The adoption of innovative technologies is a viable solution?
1.
The adoption of innovative technologies, such as camera cultivators and air seeders, emerges as a viable solution
to optimize precision farming.
1.
It emphasizes the farm's commitment
to sustainable practices and staying competitive through the adoption of cutting-edge technology.
2.
Optimize Human Resource Management
3.
Human Resource Optimization
Relationships:
2A. Employee Training
2B. Technology Adoption
Factors:
2A. Human Resource Management
2B. Skilled workers
Analytical Questions
2.
What are the impact
of new technology adoption?
2. Assess the impact of new technology adoption on employee training and potential frustrations and opportunities to enhance workforce skills and engagement.
2. comprehensive training programs to employees for
effective use of new technology. Moreover, a positive work environment
and address any potential frustrations related to technology adoption.
Management Narrative: Internally, the focus is on improving production processes to achieve efficiency and sustainability. The farm's story revolves around its strategic approach to staying ahead of the competition by embracing innovation, ensuring compliance, and meeting the ever-changing demands of the market. By integrating market insights and internal improvements, Kroeker Farms is in
a prime position to continue succeeding in the dynamic agricultural sector.
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