INTRODUCTION to HOSPITALITY AND TOURISM 3000 words (AI Report)
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INTRODUCTION to HOSPITALITY AND TOURISM 3000 words
Introduction To Hospitality And Tourism 3000 Word…
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A BUSINESS REPORT ON HOSPITALITY AND TOURISM Selected company: InterContinental Hotels Group (IHG) Student Name: Page 3 of 16 - AI Writing Submission
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1. Overview of the assignment The hospitality and tourism career path research project focuses on the accommodation sector within the industry, with a specific examination of InterContinental Hotels Group (IHG). This comprehensive report provides a detailed exploration of the sector's significance in both the Canadian and global contexts, shedding light on its economic importance, employment statistics, and revenue generation. Additionally, the study delves into IHG's corporate history, structure, competition, and its distinct corporate culture. The mission and vision statements of IHG are scrutinized to understand how the company aligns its objectives with its overarching goals. Furthermore, the report extends its analysis to the micro and macro-environments that influence IHG's operations, emphasizing the critical factors shaping the company's performance. The meticulously researched project also identifies potential career paths within the accommodation sector, using IHG as a case study. A dream job within IHG is envisioned, outlining the required skills, personal strengths, and areas for improvement to succeed in such a role. This detailed exploration is presented as if submitted to a client or employer, ensuring a structured and thorough approach. The report adheres to a third-person writing style to maintain a professional tone. By offering a holistic overview of the hospitality and tourism career path, this project equips the reader with valuable insights into the sector's dynamics, IHG's positioning within it, and potential career trajectories for individuals seeking opportunities in the industry. 2. Accommodation Sector in the Hospitality and Tourism Industry Preferred Tourism Sector: The chosen focus for this research project is the accommodation sector within the broader Hospitality and Tourism industry. This sector encompasses establishments such as hotels, resorts, motels, and other lodging facilities. The decision to explore the accommodation sector stems from its pivotal role in shaping travel experiences and contributing significantly to the overall economic landscape of the industry. Size and Economic Importance: The accommodation sector is a substantial contributor to both the Canadian and global tourism industry. With a remarkable $21 billion revenue in 2019, it has considerable economic influence in Canada (Khan et al.
2020). This not only highlights its financial importance but also underscores its pivotal role in supporting the nation's economic growth. Globally, the Page 4 of 16 - AI Writing Submission
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sector mirrors this significance, contributing approximately $102 billion to Canada's GDP in the same year (Canadian Tourism Commission, 2021). Figure: Tourism revenue in Canada during 2019 (Source: https://tourismns.ca/sites
) Employment Impact: The accommodation sector stands as a major employer, providing livelihoods for over 1.2 million individuals in Canada alone (Jana et al. 2022). This employment rate highlights the industry's commitment to encouraging economic inclusion and diversity. Employees in this industry are the engine that keeps things shifting, connecting a vast network of professionals who are committed to offer customers the best possible service. Revenue Generation and Growth: The success of an accommodation business is often measured by what revenue it brings in. In 2019, the industry generated $21 billion in Canada, demonstrating its economic importance (Statistics Canada, 2021). Despite being impeded by external causes like the COVID-19 pandemic, the sector's development path anticipates to return in line with the eventual revival of the tourism industry. Because of its resiliency, the accommodation sector is currently an important part of the hospitality and tourist industry as a whole. Comparison with Other Sectors: While the accommodation industry stands out for its economic benefits, it is crucial to realise its connection with other sectors inside the hospitality and tourism industry. When other sectors, such those responsible for food and drink, transportation, attractions, and the provision of travel services, do well, so does the hotel sector. Stakeholders attempting to negotiate the complex tourist environment must have a solid understanding of these linkages. Page 5 of 16 - AI Writing Submission
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Global Perspective: On a global scale, the hotel sector is the foundation of the tourist industry. The travel industry boosted worldwide GDP by 10.4% in 2019, as reported by the “World Travel and Tourism Council” (WTTC)
(Barkas et al. 2020). This highlights the importance of the lodging business on a worldwide basis and the role it plays in defining the hospitality and tourism sector as overall. Figure: Travel industry GDP forecast by WTTC This section finishes with an overarching analysis that not only provides a summary of the statistics and importance of the lodging business, but also places it in light of the broader Hospitality and Tourism sector. Customers and companies alike may get a greater understanding of this dynamic business by examining the interplay across economic contributions, employment effect, revenue creation, and sector development. 3. Selected company: InterContinental Hotels Group (IHG) Corporate History and Structure:
InterContinental Hotels Group (IHG) is a pioneer in the accommodation industry with a lengthy, rich history that dates back centuries. Bass Brewery was founded in 1777, and IHG has come a long way since then, opening its first InterContinental hotel in Brazil in 1946 and acquiring Holiday Inn as a game-changer in 1988 (Fuchs, 2022). IHG's status as a worldwide hospitality powerhouse was cemented with a merger with Six Continents PLC in 2003. Corporate Structure and Market Presence: IHG's corporate structure reflects its worldwide objectives, operating in over 100 countries and dealing on the London Stock Exchange (Avelar, 2020). Since IHG is publicly listed, its Page 6 of 16 - AI Writing Submission
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openness and responsibility are evident to its stockholders worldwide. With approximately 6,000 properties under its management, including InterContinental, Crowne Plaza, and Holiday Inn, the business has a significant footprint in the hospitality industry. Because of its enormous reach, IHG is now a powerful rival in the global hotel industry. Competition and Market Dynamics: When it comes to the hospitality and tourism industry, IHG has competitors worldwide. There is significant competition from other large hotel companies including Marriott International, Hilton Worldwide Holdings, Accor, and Wyndham Hotels & Resorts. IHG experiences stiff competition from a variety of hotel chains, from the most expensive to the cost-effective. To effectively traverse the difficult global hospitality industry, IHG relies heavily on partnerships, cutting-edge services, and a wide variety of hotel brands. Demonstrating these characteristics to a customer or employer highlights IHG's solid foundation, worldwide footprint, and proactive approach to the difficulties faced by the competitive accommodation market. The complete overview guarantees stakeholders obtain a detailed perspective on IHG's position in this sector, enabling informed decision-making and collaborative strategy. 4. Corporate Culture of InterContinental Hotels Group (IHG) In researching the corporate culture of InterContinental Hotels Group (IHG), it turns evident that the firm sets a fundamental focus on establishing a culture of employee empowerment and offering outstanding service to its customers. IHG's concept is based on the idea that fostering a welcoming and supportive workplace directly benefits visitors. Employee Philosophy: IHG considers its workforce to be its most valuable asset. The business's objective is to make every employee's time at work an experience of appreciation, respect, and agency. Transparent channels of communication, opportunities for advancement, and public acknowledgement of workers' efforts are at the core of the company's mindset towards them (Wang et al. 2020). In order to provide consumers with the greatest service possible, IHG believes it must invest in its employees. Client-Centric Approach: The philosophy of InterContinental Hotels Group (IHG) is “Great Hotels Guests Love.” The organisation places emphasis on knowing and understanding its customers, and it attempts to provide exceptional service at every interaction (Wynn & Jones, 2019). IHG is dedicated to providing guests with individualised service that meets their specific needs. The "IHG Way of Page 7 of 16 - AI Writing Submission
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Clean" programme is just one instance of how the company goes even further to meet expectations of its customers and provide them with a pleasant stay. Service Concepts: IHG is committed to putting into practise service strategies that support its long-term goals. Customers may tell the corporation values them because of the “IHG Rewards Club”
loyalty programme (Fernandes, 2021). IHG encourages customer loyalty and improves the entire visitor experience by providing special perks and awards. The
“IHG Concerto”
system is another illustration of the company's commitment to use technology to enhance service efficiency and guest pleasure; it is a cloud-based hospitality operations platform. Overall, IHG's corporate culture is profoundly embedded in ideals of employee empowerment, customer happiness, and new service ideas. The company's approach to its employees and customers is shaped by the ideals outlined in the mission and vision statements. Because of its dedication to its customers and its staff, IHG has climbed to the top of the very competitive accommodation sector. 5. Mission and Vision Statements of InterContinental Hotels Group (IHG) Mission Statement: IHG's mission statement is to provide accommodations that “create Great Hotels Guests Love.”
This mission represents IHG's dedication to creating memorable stays for guests, fostering in them a real passion for the hotels they visit repeatedly (Fuchs, 2022). Vision Statement: IHG's vision is to become “the most preferred hotel company in the world.”
The company's aspiration to be the initial point of contact for visitors throughout the world is reflected in this ambitious plan. Living up to Mission and Vision Statements:
IHG has shown its dedication to its mission and vision statements via several strategic projects and daily business procedures. To achieve its goal of making hotels that visitors prefer, the company regularly funds research and development into new services and ways to improve their stay. IHG's aim to provide guests with unforgettable experiences is in accordance with the company's commitment to providing superior customer service, customised interactions, and a wide variety of hotel brands. According to the mission statement, IHG has expanded its worldwide presence to meet the needs of all kinds of visitors. In the race to be the world's most popular hotel chain, the business continually seeks to expand into new regions and meet the evolving demands of its customers. Page 8 of 16 - AI Writing Submission
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IHG's mission and vision statements are not merely aspirational but serve as guiding principles for the company's daily operations. The tangible outcomes, such as high guest satisfaction rates, numerous industry awards, and sustained financial performance, underscore IHG's success in living up to its mission and vision. By consistently striving to exceed guest expectations and innovate within the industry, IHG positions itself as a leader that is not only achieving its mission and vision but actively redefining the standards of excellence in the global hospitality landscape. 6. Micro and Macro-Environments Influencing IHG's Operations In the dynamic landscape of the hospitality industry, InterContinental Hotels Group (IHG) operates within intricate micro and macro-environments that significantly influence its performance and operations. Micro-Environment analysis: Customers:
IHG operates within a micro-environment characterized by several key elements that directly impact its day-to-day operations and overall performance. Firstly, the influence of customers is paramount. IHG constantly monitors and adapts to evolving consumer preferences and demands to ensure its services align with guest expectations (Loh et al. 2021). Guest feedback, satisfaction levels, and preferences are meticulously analyzed to tailor offerings and maintain a competitive edge in the dynamic hospitality sector. Competitors:
Competitors play a significant role in IHG's micro-environment, shaping the company's strategies and market positioning. Continuous assessment of the actions and innovations of rival hotel chains, such as Marriott and Hilton, enables IHG to stay ahead of industry trends and maintain its position as a global leader. Suppliers:
Suppliers form another critical component of IHG's micro-environment. Reliable suppliers of goods and services, including food and beverage products, linens, and technology solutions, directly impact the quality and efficiency of IHG's operations. Ensuring strong relationships with suppliers is essential for delivering consistent and high-quality guest experiences. Employees:
IHG's dedicated workforce, comprising employees at various levels, is a vital element in the micro-environment. The skills, satisfaction, and commitment of IHG's employees influence service delivery, guest satisfaction, and overall operational efficiency (Tourism HR Canada, 2021). Page 9 of 16 - AI Writing Submission
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Shareholders:
Lastly, shareholders hold considerable sway in IHG's micro-environment. Their expectations for profitability, dividends, and long-term growth influence strategic decisions and financial directions undertaken by the company. Macro-Environment analysis:
Economic factors:
The macro-environment encompasses broader external factors that shape IHG's strategic decisions and overall business environment. Economic conditions on both a global and regional scale have a profound impact on the company's performance. IHG's revenue is sensitive to economic fluctuations, such as recessions or changes in exchange rates. Navigating economic challenges requires strategic agility to adapt pricing strategies and marketing approaches. Socio-cultural factors:
Socio-cultural trends also play a crucial role in IHG's macro-
environment. Changes in consumer preferences, lifestyle trends, and cultural differences across diverse markets influence the demand for different types of accommodations and services. IHG must stay attuned to these trends to tailor its offerings to evolving guest expectations. Technological factors:
Technological advancements represent a dynamic force in IHG's macro-environment. Rapid changes in technology, such as online booking systems, mobile apps, and smart room features, necessitate constant innovation to enhance the guest experience and stay competitive within the industry (Etemad, 2023). Environmental factors: Environmental concerns, including sustainability and eco-friendly practices, are increasingly shaping the macro-environment. IHG's commitment to reducing its environmental footprint aligns with the growing emphasis on responsible business practices and appeals to environmentally conscious consumers. Legal and regulatory factors: Legal and regulatory factors form another dimension of IHG's macro-environment. Compliance with laws, regulations, and licensing requirements is critical for smooth operations. Changes in legislation related to taxation, labor laws, health and safety, or data protection can impact IHG's business strategy and performance. Overall, IHG operates within a multifaceted environment where both micro and macro-level factors exert influence. A nuanced understanding of these elements is essential for IHG to navigate challenges, capitalize on opportunities, and sustain its position as a leader in the global hospitality industry. Page 10 of 16 - AI Writing Submission
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7. Researching Various Occupations at InterContinental Hotels Group (IHG) IHG offers a diverse range of occupations, with roles spanning from hotel management to corporate positions. Notable positions include Guest Service Manager, Revenue Analyst, and Director of Sales. Each role contributes uniquely to IHG's commitment to exceptional guest experiences. The company values skill sets such as customer service, leadership, analytics, and strategic thinking. Prospective employees can find fulfilling careers within IHG's global portfolio, contributing to the company's renowned reputation in the hospitality industry (Alberti & Iannuzzi, 2020). Opportunities for growth, professional development, and making a meaningful impact on the guest experience are prevalent across various roles at IHG. In exploring various occupations within InterContinental Hotels Group (IHG), I have identified my dream job as the "Director of Guest Experience." This role, critical in ensuring an unparalleled level of hospitality and satisfaction for IHG's guests, aligns seamlessly with my passion for delivering exceptional service and fostering positive guest relationships. Dream Job: Director of Guest Experience Skills Required for Position: ●
Exceptional Customer Service: As the linchpin of guest satisfaction, the ability to provide exceptional service is paramount. ●
Leadership and Team Management: Leading and inspiring a diverse workforce to provide excellent customer service. ●
Strong Communication and Interpersonal Skills: Communicating with visitors, team members, and stakeholders. ●
Analytical and Problem-Solving Abilities: Quickly resolving issues and improving customer satisfaction. ●
In-depth Knowledge of Hospitality Operations: Understanding the hospitality industry's complexities ensures smooth operations. Personal Strengths: ●
Strong Leadership Skills: My career history supports my success in leading and motivating teams to Page 11 of 16 - AI Writing Submission
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produce exceptional outcomes. ●
Exceptional Communication Abilities: Clear and efficient communication promotes a smooth and pleasurable visitor experience. ●
Proven Track Record in Guest Satisfaction: I have a strong history of exceeding customer expectations and demonstrating a dedication to providing exceptional service. ●
Strategic Thinker: Possessing a strategic mindset enables me to develop and carry out tasks that boost customer satisfaction and operational effectiveness. Skills to Improve: ●
Advanced Data Analysis: Enhancing skill in analysing visitor data for personalised experiences and continual development. ●
Multilingual Proficiency: The ability to communicate effectively in multiple languages is an unique advantage in today's global economy (Jackson & Tomlinson, 2020). ●
Innovation and Technology Adoption: Embracing and implementing cutting-edge technological developments in the hospitality sector to keep IHG at forefront of innovation. I am excited to utilize my skills forward in the job of Director of Guest Experience to make a significant mark on IHG's mission to provide exceptional service to guests. Additionally, I am committed to developing my abilities in order to make a positive contribution to IHG's forward-
thinking, inventive, and dynamic approach to the hospitality industry. I believe my commitment to service quality, leadership skills, and ability to think strategically make me a suitable choice to elevate IHG's efforts to improve the guest experience. 8. Reasons for Career Choice Embarking on a career path within the accommodation sector, specifically with a focus on a distinguished company like InterContinental Hotels Group (IHG), is a strategic decision driven Page 12 of 16 - AI Writing Submission
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by a combination of personal, industry-related, and economic factors. Firstly, my personal affinity for creating memorable experiences aligns seamlessly with the hospitality industry's atmosphere. The notion of contributing to the moments that guests cherish during their travels resonates with my intrinsic values of service and hospitality. The dynamic character of the hospitality and tourism sector is another persuasive argument in its favour. The sector's responsiveness to shifting tastes among consumers and in the wider world makes for an interesting and dynamic work environment (Willie, 2019). IHG is an industry leader, and the company's dedication to innovation and guest pleasure further adds to my enthusiasm about the future with them. The hospitality sector's enormous contribution to the economy is impossible to deny. According to estimates, the industry brought in over $21 billion in sales in Canada in 2019. Because of the importance of this industry to the economy as overall, I feel compelled to do all I can to help it thrive and recover after the COVID-19 outbreak. Choosing IHG as the focal point is founded on the company's exceptional reputation for quality and worldwide reach. IHG provides an excellent setting for career development because of a variety of companies, cutting-edge offerings, and dedication to sustainability (Blayney et al. 2020). The company's status as a leader in the highly competitive hospitality industry and its strategic location in a number of foreign countries provide for a stimulating environment in which to build a career. All of these factors led me to conclude that a career in the hotel business, with IHG as my ultimate goal, would be the perfect fit for me. The industry is exciting and growing, the economy is important, and IHG offers exceptional prospects. This career choice represents not only a strategic alignment of values but also a commitment to contributing meaningfully to an industry that is both resilient and transformative. Page 13 of 16 - AI Writing Submission
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Reference list Barkas, P., Honeck, D., & Rubio, E. (2020). International trade in travel and tourism services: Economic impact and policy responses during the COVID-19 crisis (No. ERSD-2020-11). WTO Staff Working Paper. Retrieved from: https://www.econstor.eu/bitstream/10419/225258/1/173542188X.pdf [Retrieved on: 11.11.2023] Khan, N., Hassan, A. U., Fahad, S., & Naushad, M. (2020). Factors affecting tourism industry and its impacts on global economy of the world. Available at SSRN 3559353. Retrieved from: https://www.researchgate.net/profile/Shah-Fahad-
21/publication/340171808_Factors_Affecting_Tourism_Industry_and_Its_Impacts_on_Globa
l_Economy_of_the_World/links/5e8636d692851c2f527792dc/Factors-Affecting-Tourism-
Industry-and-Its-Impacts-on-Global-Economy-of-the-World.pdf [Retrieved on: 11.11.2023] Avelar, P. A. S. (2020). Hotel industry growth trends
–
the case of intercontinental hotels group (Doctoral dissertation). Retrieved from: https://run.unl.pt/bitstream/10362/105523/1/1239178818-
16088_Pedro_Alexandre_Santos_Avelar_2019-20_S1-33955-16-
Pedro_Avelar_124450_439109737.pdf [Retrieved on: 11.11.2023] Wynn, M., & Jones, P. (2019). The sustainable development goals: industry sector approaches. Routledge. Retrieved from: https://books.google.com/books?hl=en&lr=&id=ENzBDwAAQBAJ&oi=fnd&pg=PP9&dq=I
HG%27s+corporate+structure+reflects+its+worldwide+objectives,+operating+in+over+100+
countries+and+dealing+on+the+London+Stock+Exchange.&ots=5ZRuLrjQc2&sig=JXwdv
M2JG5cjfcgh53HfKm4CV_s [Retrieved on: 11.11.2023] Fernandes, F. S. M. S. (2021). Intercontinental hotels group-time to check-in? analysis of one of the biggest hotel players in times of a global pandemic (Doctoral dissertation). Retrieved from: https://run.unl.pt/bitstream/10362/122740/1/2020-21_fall_30458_francisca-
fernandes_part-2.pdf [Retrieved on: 11.11.2023] Alberti, G., & Iannuzzi, F. E. (2020). Embodied intersectionality and the intersectional management of hotel labour: The everyday experiences of social differentiation in customer‐
oriented work. Gender, Work & Organization, 27(6), 1165-1180. Retrieved from: https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/gwao.12454 [Retrieved on: 11.11.2023] Page 14 of 16 - AI Writing Submission
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Jackson, D., & Tomlinson, M. (2020). Investigating the relationship between career planning, proactivity and employability perceptions among higher education students in uncertain labour market conditions. Higher education, 80(3), 435-455. Retrieved from: https://ro.ecu.edu.au/cgi/viewcontent.cgi?article=9987&context=ecuworkspost2013 [Retrieved on: 11.11.2023] Fuchs, M. (2022). Crisis communication and corporate social responsibility: a case study on IHG Hotels & Resorts and what organizations can learn from Covid-19 (Doctoral dissertation). Retrieved from: https://repositorio.ucp.pt/bitstream/10400.14/37093/1/202956520.pdf [Retrieved on: 11.11.2023] Wang, C., Hu, R., & Zhang, T. C. (2020). Corporate social responsibility in international hotel chains and its effects on local employees: Scale development and empirical testing in China. International Journal of Hospitality Management, 90, 102598. Retrieved from: https://stars.library.ucf.edu/cgi/viewcontent.cgi?article=1943&context=ucfscholar [Retrieved on: 11.11.2023] Loh, E. G. Y., Stephenson, M. L., & Nezakati, H. (2021). Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context. Journal of Marketing Management and Consumer Behavior, 3(2), 17-34. Retrieved from: http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodolo
gical%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase
%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%
28002%29.pdf [Retrieved on: 11.11.2023] Etemad, H. (2023). The increasing prevalence of multi-sided online platforms and their influence on international entrepreneurship: The rapid transformation of entrepreneurial digital ecosystems. Journal of International Entrepreneurship, 1-30. Retrieved from: https://link.springer.com/article/10.1007/s10843-023-00331-8 [Retrieved on: 11.11.2023] Jana, N. C., Singh, A., & Singh, R. B. (Eds.). (2022). Livelihood Enhancement Through Agriculture, Tourism and Health. Retrieved from: https://www.researchgate.net/profile/Teesta-Dey-
2/publication/357921355_Dynamics_of_Disease_Diffusion_A_Critical_Analysis_of_Dengue
_Outbreak_in_Kolkata_and_Adjacent_Areas/links/62125d336c472329dcf8d3eb/Dynamics-
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of-Disease-Diffusion-A-Critical-Analysis-of-Dengue-Outbreak-in-Kolkata-and-Adjacent-
Areas.pdf [Retrieved on: 11.11.2023] Statistics Canada. (2021). Monthly Survey of Accommodation Services. Retrieved from: https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=3310026701 [Retrieved on: 11.11.2023] Canadian Tourism Commission. (2021). Tourism Sector at a Glance. Retrieved from: https://en.destinationcanada.com/sites/default/files/research-
pdf/2021_Tourism_Sector_at_Glance_EN.pdf [Retrieved on: 11.11.2023] Tourism HR Canada. (2021). Tourism Employment and Labour Force. Retrieved from: https://tourismhr.ca/research-pdf/employment-and-labour-force/ [Retrieved on: 11.11.2023] Willie, P. (2019). Can all sectors of the hospitality and tourism industry be influenced by the innovation of blockchain technology?. Worldwide Hospitality and Tourism Themes, 11(2), 112-120. Retrieved from: https://www.emerald.com/insight/content/doi/10.1108/WHATT-11-
2018-0077/full/html [Retrieved on: 11.11.2023] Blayney, C., Cormier-MacBurnie, P., & Young, J. D. (2020). The devolution of human resource management to line managers: A preliminary examination of the hotel industry in Halifax, Canada. Journal of Human Resources in Hospitality & Tourism, 19(4), 443-472. Retrieved from: https://www.tandfonline.com/doi/abs/10.1080/15332845.2020.1763760 [Retrieved on: 11.11.2023] Page 16 of 16 - AI Writing Submission
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