Consumer Purchase Journey.edited

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Read Foundation College, Samahni *

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Nov 24, 2024

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Running head: Consumer Decision Making & Journey Map 1 Consumer Decision Making & Journey Map Student’s Name Institutional Affiliation Date

2 Consumer Decision Making & Journey Map Interviewer: What did you buy, and when did you make the purchase? Interviewee: I bought the “Dacoity Gaming Keyboard” from Amazon on December 2, 2023. It was just a day after I had finished my birthday celebrations. I decided to purchase this gaming keyboard since I have always desired to enhance my efficiency while playing Grand Theft Auto (GTA). I have Twitch and YouTube channels, and having such a tool will help me grow my follower base. Having the right gaming tool will improve my proficiency and make this a reality. Interviewer: Have others participated in influencing your purchase decision for this incredible gaming tool, such as friends and families? Interviewee: Social media and my friends influenced my decision to purchase this gaming product. I have friends who are YouTubers like me and have played an important role in guiding my purchasing decisions. When I was desiring to purchase such a super gaming tool, I stumbled upon a persuasive Instagram ad that made me interested. I started following the page, seeking more clarity on what I wanted. It contained a compelling message, which boosted my inspiration and engaged me in a thoughtful assessment of the ad. I was persuaded to change my attitude and focus on this one, and since I was sufficiently persuaded by the message, I did not search for alternative options. I believe that purchasing this one would be the ideal choice. The Instagram advertisement's persuasive message affirmed the guidance I obtained from my friends on having such a gaming tool. Dacoity Gaming Keyboard appeared specific and unique for purchase. Interviewer: What motivated you to purchase the products?

3 Interviewee: My decision to purchase the "Dacoity Gaming Keyboard" is influenced by extrinsic and intrinsic factors. Firstly, having such a tool will help me captivate my audience and increase the number of people who view my channel, hence helping me gain more subscribers. If I want to have an elevated status in the gaming community, having such a keyboard type is a plus. Also, the social support from my friends helped me develop a deeper connection to the gaming keyboard. Having this device will enhance my gaming capabilities and increase my knowledge of playing GTA. On the other hand, my emotional attachment to the potential achievements and positive acknowledgment of the impact the tool will impart on my gaming proficiency, fun, and enjoyment aspects are among the factors that drive my intrinsic motivation. I think I have emotionally invested in the keyboard, and I hope it will boost my aspirations of expanding my YouTube and Twitch followers. In addition, I prefer and desire to have a tool with unique gaming features, and Dacoity Gaming Keyboards seem perfect. For example, the wrist rests multimedia keys, rainbow LED backlit keys, and anti-ghosting keys could attract one to buy such a wonderful gaming tool.

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