E-Commerce's Impact on Lebanese Companies' Global Trade

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Nov 24, 2024

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Chinese &English Name Nationality Yemen Student No. Major and Class IB2018 Contact Thesis Title: The Role of E-Commerce and Digital Platforms in Facilitating International Business for Lebanese Companies Proposal ： Introduction The e-commerce and digital platforms evolutions have transformed the international business landscape. Lebanon's developing economy requires an effective understanding of and utilizing these digital platforms to expand global trade. The digital platform plays a significant role in embracing international platforms because it ensures businesses can sell their products across borders. The influence of digital platforms and e-commerce is reshaping the business dynamics of international trade. Many Lebanese companies are strategically positioned to effectively utilize digital platforms in promoting their sales. The country is in the Middle East and can utilize the digital platform to deliver the best global sales results. Their business expansion will essentially depend on the digital platform and e-commerce to improve sales compared to the physical operation. Expanding their business through the digital platform is essential in improving the global stage performance because it will serve people irrespective of their world. Consequently, this Research aims to explore the impact of using e-commerce and digital platforms by Lebanese companies by identifying key strategies and challenges in the digital transition. The significance

of the study lies in its potential to provide insights that guide Lebanese businesses in effectively using digital tools for international expansion and competitiveness. Research Objectives  To evaluate the E-commerce status adoption among the Lebanese companies.  To assess the digital platform's role in expanding the international reach of Lebanese businesses.  To identify the opportunities and challenges associated with using E-commerce for international trade.  To propose strategies for improving the effectiveness and efficiency of e-commerce in facilitating global business for Lebanese companies. Research Questions  How extensively do Lebanese companies adopt e-commerce for international business?  What role does the digital platform play in connecting the Lebanese business with the global markets?  What challenges and opportunities are associated with using E-commerce for cross-border trade?  What Strategies improve the effectiveness of e-commerce in facilitating global business for Lebanese companies? Significance of the Study The research provides significant knowledge on the international business by unravelling the major element of how e-commerce is reshaping traditional business paradigms by giving the invaluable insights critical for business leaders, policymakers, and entrepreneurs. In this digital era, understanding the e-commerce elements is essential for devising effective approaches that

transcend geographical constraints. The Lebanese companies' benefits stand to benefit significantly from navigating the digital terrain and using the online platform power to get access to the global audience through streamlined operations and enhanced competitiveness. Further, policymakers can use this study to craft regulations that ensure a conducive environment for cross- border e-commerce to facilitate international trade and economic growth. Business leaders and entrepreneurs are armed with robust knowledge and understanding of the digital platform in making informed decisions to optimize their global expansion efforts from market strategies in digital marketing. This research provides an effective guiding beacon to practitioners in the complex international business by shedding light on the transformative impacts of e-commerce and digital platforms for the Lebanese companies that are in the global arena. Embracing these insights will ensure stakeholders harness the full spectrum of opportunities the digital age offers in propelling Lebanese businesses toward sustained international success ( Boustani & Sayegh, 2023) . Therefore, the study is significant because it highlights the major approach of using e-commerce and digital platforms to improve the global market audience. Further, it proposes the major unique avenues for digital transformation research and international business within the emerging trends in economies. Research Status Integrating E-commerce and digital platforms in international business strategies is essential in the dynamic and evolving world. The Research aims to contribute to the existing knowledge body by providing a robust understanding of the potential opportunities and challenges experienced by Lebanese companies. Therefore, the Research will provide an effective approach to winning the global market by Lebanese companies through the e-commerce platform.

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Literature Review The study's literature review provides a robust insight into key dimensions of the evolving business landscape. The literature reviews entail a robust analysis of scholarly journalsjournals that demonstrates the impact of e-commerce and digital platforms in international business. The review will focus on global e-commerce trends, digital transformation in business, and Lebanese market analysis with the case studies involved. 1. Global E-Commerce Trends The effective evaluation of global e-commerce trends is essential in understating the expansive context in which SMEs and larger companies in Lebanon operate. The transformation of emerging technologies, evolving market dynamics, and changes in consumer behaviors have been the main driving factors in the e-commerce ecosystem ( Alayli, 2023; Boustani & Sayegh, 2023;Issa, 2023) . The insights from the global market trends provide a significant reflection point on how the SMEs in Lebanon can strategically place themselves in utilizing the global e-commerce trends by identifying possible opportunities for growth on an international stage and mitigating the challenges experienced in the global landscape. 2. Digital Transformation in Business The literature review will also focus on the global digital transformation phenomenon, specifically how businesses adapt to digital platforms globally. The Middle East and North Africa region provides unique information on the dynamics and challenges experienced by many businesses through the use of the digital platform (Kibrit, 2023; Khaddage-Soboh, 2023; Lashtew, 2023) . Effective synthesis of the digital platform is essential in transforming the business by expanding its customer base to the international landscape. The review provides a robust knowledge of the existing strategies used in businesses in the regions to use the landscape in improving global

competitiveness and adaptability through digital platforms and ecommerce. 3. Lebanese Market Analysis A robust review of Lebanon's e-commerce status provides a significant component to the research. The Research involves a comprehensive review and exploration of the potential opportunities in the Lebanese market. Besides, it will highlight the potential challenges entailed in running the significant elements in the market and the effective approach to addressing them. Lebanese market analyses effectively reflect the impact of e-commerce and digital platforms in running businessin Lebanon and but globally (Shaw et al. 2021; Wirtz & Witz, 2021; Sivaram et al., 2022) . The approach ensures that understanding the local market is essential in developing potential strategies that use digital platforms and ecommerce to improve the market activities and operations in the region ( Alayli, 2023; Boustani & Sayegh, 2023; Issa, 2023) . Therefore, the Lebanese market analysis ensures the findings are contextually relevant to the local and international business stakeholders. 4. Case Studies The literature review provides a detailed examination of the existing successful Lebanese companies that have managed to expand internationally through e-commerce and digital platforms. Effective assessment of the case studies and the research gains provides a practical insight into the tactics, strategies, and lessons learned by these companies ( Mawlawi et al., 2023) . The qualitative analysis of the real world enriches the Research with empirical examples that the Lebanese companies used in navigating the complexities and successfully managing international expansion through a digital approach by giving valuable information that can be benchmarked for other businesses aspiring to the international market.

Methodology The Research will utilize a mixed methods approach using quantitative and qualitative data to give a comprehensive understanding of the effective methods Lebanese Companies use in utilizing digital platforms and e-commerce in international business. Under the Qualitative analysis, the interviews with key personnel will be used for data collection. In-depth, semi-structured interviews will be done with the CEOs of the companies and the digital managers of the Lebanese companies who are actively engaged in international business. Also, purposive sampling techniques will be utilized in selecting interviewees that provide rich, diverse, and relevant insights. Data Analysis Thematic data analysis will be applied to the interview transcripts to identify common patterns, themes, and insights related to e-commerce strategies and experiences. Secondly, under the quantitative analysis, a structured survey will be used in data collection on the e-commerce practices and perceived impact of digital platforms on international business. The survey will use a Likert scale and closed-ended questions for quantitative assessments. The survey will target a broader range of Lebanese businesses not limited to those engaged in international e- commerce to provide the overall landscape for digital expansion. Besides, descriptive and inferential statistical methods will be utilized in analyzing the collected data, using the analysis of variance, regression analysis, and other statistical tests to draw a meaningful conclusion. Furthermore, stratified sampling techniques will be used to ensure that the samples provide a robust representation of different sectors and sizes of the Lebanese companies, where business will be divided into strata based on the industry type and size. This approach will ensure that both the large and small cooperation and SMEs across different industries like technology are

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adequately represented in the study. Expected Results and Discussion Expected outcomes entail a comprehensive understanding of the e-commerce adoption in Lebanon in facilitating international business and the recommendation of other companies to embrace the move. The study provides strategic frameworks and an innovative perspective by providing potential synergies between traditional business practices in digital platforms. Emphasizing the need for a holistic approach to the international business expansions for Lebanese companies. Besides, it identified the possible challenges that the companies might experience in expanding to international market. Conclusion and Policy Recommendations The Research provides a comprehensive demonstration that lays the foundation for exploring and penetrating the international market through global e-commerce and digital transformation trends in the Lebanese market dynamics. The study reflects on the different experiences of the Lebanese international market success and the challenges experienced. Therefore, the study findings will significantly impact policymakers in crafting regulations that foster a conducive environment for E-commerce growth. Ethical Considerations The research consideration in this Research revolves around ensuring fair and transparent practices in e-commerce, protecting consumer data, and addressing potential challenges related to security and privacy. Research Outline Outline 1. *Introduction* 2. *Literature Review*

3. *Methodology* 4. *Data Analysis* 5. *Findings and Discussion* 6. *Conclusion and Recommendations* References Bibliography Alayli, S. (2023). The impact of digital banking on customer satisfaction in the Lebanese banking industry: The mediating effect of user experience. International Journal of Information Management Sciences , 7 (1), 1-22.

Boustani, N. M., & Sayegh, M. M. (2023). The Impact of Social Commercial Platforms on Entrepreneurship in a Developing Country. In Smart Technologies for Organizations: Managing a Sustainable and Inclusive Digital Transformation (pp. 89-106). Cham: Springer International Publishing. Issa, A. (2023). The Moderating Effect of Consumer Behavior on the Relationship Between the Online Services Quality and the Decision to Use E-payment Services in Lebanon. Kibrit, J. M. (2023). The determinants of e-commerce audit process effectiveness: does audit technology matter?. BAU Journal-Society, Culture and Human Behavior , 4 (2), 11. Khaddage-Soboh, N. (2023, May). Check for updates on the Covid-19 Pandemic: The Least Factor Affecting Lebanese E-commerce. In Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023 (p. 178). Springer Nature. Lashitew, A. A. (2023). When businesses go digital: The role of CEO attributes in technology adoption and utilization during the COVID-19 pandemic. Technological Forecasting and Social Change , 189 , 122324. Mawlawi, A., El Fawal, A., Ibrahim, G., Ramadan, M., Baydoun, H., Massoud, M., ... & Yassine, D. (2023). Factors Influencing Online Shopping Intentions In The Post-Pandemic Era: A Retrospective Study Among Lebanese. Journal of Namibian Studies: History Politics Culture , 35 , 171-204. Sivaram, M., Porkodi, V., & Jayanthiladevi, A. (2022). Digital commerce in enterprises. International Journal of Enterprise Network Management , 13 (1), 37-43. Shaw, M. J., Gardner, D. M., & Thomas, H. (2021). Research opportunities in electronic commerce. Decision Support Systems , 21 (3), 149-156.

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Wirtz, B. W., & Wirtz. (2021). Digital business and electronic commerce . Cham: Springer International Publishing. Comments from the Supervisor: Signature: Date:

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