DETAILS OF THE REPORT
To the learner:
Complete this section by including information researched and analysed in
Workplace Project
Task 1
. Information provided must be organised according to the objective of the communications industry
report.
The telecommunications industry is made up of businesses that enable worldwide communication,
whether it be via the phone or the Internet, over airwaves or cables, via wires or wirelessly. These
businesses built the network that enables the transmission of data in the form of text, speech, audio, or
video around the globe. Internet service providers, satellite companies, cable companies, and telephone
operators are the biggest businesses in the industry.
The sector has been caught up in fast liberalization and innovation since the early 2000s. Government
monopolies are currently being privatized in many nations throughout the world and are up against a
slew of new rivals. The rise of mobile services is outpacing that of fixed-line services, and the Internet is
beginning to supplant voice as the mainstay of commerce, upending traditional marketplaces.
Social relationships depend on communication, which is crucial and essential. Information exchange
between the topics of communication is at the heart of the idea of communication. As a result,
communication is necessary for the usage of information. Even before the dawn of sociality, community
involvement, education, and communication were vital.
It is important to note that communication in society is a very current subject given the fundamental
changes taking place in society at the stage of post-industrial growth and the quickly rising information
society occurring in the context of globalization. Not only has communication permeated every aspect of
life, but the world as a whole is currently transitioning towards an information-communicative
civilization. Communication has a special place and a special role in the development of society due to
the emergence and development of a qualitatively new type of communicative structures and processes,
a profound rethinking of the communicative nature of social reality, and contemporary changes in the
social communicative sphere.
One way that technology has an impact on communication is by making it simpler, faster, and more
effective. You can keep track of chats and so give customers better service. Additionally, technology
streamlines the process of gathering client data and enhancing the whole customer experience.
Others worry that technology will make it more difficult for us to develop meaningful relationships with
customers and will turn brands into faceless, impersonal entities.
There are different kinds of stakeholders in the communication industry, just as in any other industry. We
can name some internal ones that we can find in different roles and jobs along different fields like in the
marketing communication techniques there are employeer to spread brand awareness among potential
consumers, which results in the development of an image of the brand that influences their choice to
purchase.
There are also external stakeholders like the Government, which is a significant stakeholder because it
has influence over the regulatory environment, which determines how businesses may function and is
essential to their long-term success.
Another external stakeholder and is the most significant external stakeholders; they might be regarded
as the customers. These are the individuals who will use the company's services or final goods.
Therefore, even if they are not involved in the day-to-day operations of the firm, they determine
whether it will succeed or fail.
Of course there are other stakeholders that act as regulators and help to monitor and ensure everything
is working well for the company in the industry. I.E. The Australian Marketing Institute is a requirement
Communications Industry Report
Version 1.0 Produced 25 March 2021
Page 2
© Precision Group (Australia)
