BSBCRT412 chayanit mercury task2.4

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University of Technology Sydney *

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MANAGERIAL

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Business

Date

Nov 24, 2024

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pdf

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Uploaded by AgentIceGoldfinch29

CHAYA-THAI DELIGHT THAI RESTAURANT.

MEETING MEMBERS • Potential investors: Individuals or groups interested in investing capital into the restaurant for its expansion and growth. • Venture capitalists: Professionals or firms specializing in providing funding and support to businesses with high growth potential. • Restaurant industry experts: Individuals with deep knowledge and experience in the restaurant industry who can provide valuable insights and guidance. • Local business associations: Organizations dedicated to supporting and promoting local businesses within the community.

ABOUT CHAYA- THAI Chaya-Thai: A Culinary Fusion Experience • We are a vibrant and innovative Thai restaurant • Highlight your role as the young CEO with new ideas, bringing a fresh perspective to the restaurant industry • Emphasize the dynamic and forward-thinking approach of Chaya-Thai Our strengths • Commitment to culinary excellence and customer satisfaction • Passion for blending traditional Thai flavors with modern culinary influences • Dedication to creating a unique and memorable dining experience • Embrace of innovation and adaptation to evolving market trends • Use visuals that represent the contemporary and energetic vibe of Chaya-Thai

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OUR UNIQUE VALUE • Fusion at Its Finest: Traditional Thai Cuisine with a Modern Twist • Chaya-Thai takes the rich heritage of traditional Thai cuisine and infuses it with modern culinary influences, creating a truly unique and captivating dining experience. • Distinct Flavors: Our expert chefs meticulously blend authentic Thai ingredients with global flavors, resulting in a harmonious fusion that tantalizes the taste buds and surprises the senses. • Vibrant Presentation: At Chaya-Thai, we believe that food should not only taste exceptional but also look visually stunning. Each dish is carefully crafted and artfully presented, making every visit a feast for the eyes as well as the palate. • Unforgettable Dining Experience: Step into our restaurant, and you'll be greeted by a modern and inviting atmosphere that perfectly complements our innovative menu. Whether it's a cozy dinner for two or a lively gathering with friends, Chaya-Thai promises an unforgettable experience that goes beyond just a meal. • Rising Popularity and Demand: Fusion cuisine has been gaining tremendous popularity among food enthusiasts who seek unique and memorable dining experiences. Chaya-Thai is at the forefront of this trend, satisfying the growing demand for a blend of traditional Thai flavors with contemporary culinary twists.

CHAYA-THAI STRENGTH • We, Chaya-Thai, are the only restaurant of its kind in Surry Hills, giving it a competitive advantage and a strong market position. • Mention the restaurant's high rating rate, showcasing the positive feedback and satisfaction of customers who have experienced Chaya-Thai's offerings. • Highlight the large base of loyal customers who choose Chaya- Thai for their dining experiences, underscoring the establishment's strong reputation and customer loyalty. • Share personal anecdotes about your team's love for Thai cuisine and their dedication to providing an exceptional dining experience. • Highlight the team's expertise and commitment to continuously improving and refining the menu, ensuring that every dish is a masterpiece.

INVESTOR’S POTENTIAL CONCERNS • Market Competition: • Chaya-Thai stands out among competitors through its unique fusion concept and exceptional dining experience. • There is high demand for Thai cuisine and the growing popularity of fusion concepts, indicating a favorable market environment for Chaya-Thai. • Profitability: • We have projections and a well-defined business plan that demonstrates the potential for strong profitability and sustainable growth. • We are successful at cost management strategies, such as efficient inventory management, optimized staffing, and strategic pricing, to ensure healthy profit margins.

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FINANCIAL PROJECTION • Cost optimization strategy • Efficient inventory management to reduce waste and control food costs • Smart labor scheduling and training to optimize productivity • Negotiating favorable supplier contracts to maximize profit margins • Implementing technology solutions to streamline operations and reduce overhead expenses Year Revenue Forecast (in millions) Gross Profit Margin Operating Expense Ratio 1 $2.0 65% 40% 2 $3.5 65% 40% 3 $5.0 65% 40%

• Unique Culinary Fusion: Chaya-Thai stands out by offering a distinctive fusion of traditional Thai cuisine with modern culinary influences, satisfying the growing demand for innovative and exciting dining experiences. • Awards and Accolades: Showcase any awards, accolades, or positive reviews that Chaya-Thai has received, highlighting the recognition and validation of its exceptional offerings. • Stylish Interior Design: Highlight the visually appealing and inviting ambiance of Chaya-Thai, showcasing a stylish and modern interior design that enhances the overall dining experience and sets the restaurant apart from competitors. • Exceptional Customer Ser Type equation here. vice: Emphasize the commitment to providing exceptional customer service, ensuring that every guest feels welcomed, valued, and taken care of. Personalized attention and a warm, friendly atmosphere contribute to customer satisfaction and loyalty. • Innovative Menu Offerings: Highlight unique menu offerings that showcase the creativity and culinary expertise of Chaya-Thai's chefs. This includes innovative dishes that combine traditional Thai flavors with modern twists, catering to adventurous food enthusiasts seeking new and exciting flavors. Bringing Chaya-Thai to the top

DISCUSSION PLATFORM

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