Enterprise

Enterprise Development and Entrepreneurship 1. Business Model Canvas The Business Model Canvas (BMC) is a tool for entrepreneurs that aids in strategic management to enable quick and easy definition and communication of a business concept or idea (Ebinum, 2016). It is a one-page document that breaks down the core components of a company or product and organizes a concept logically. In this scenario, the Business Model Canvas will help define and communicate the idea of a new app designed for old people that will help take care of them and offer medication; all for free. Key Partners The key partners include: i. Healthcare organization s to help. ii. Disability Consultant iii. Government The motivations for partnership include: i. Designing the most favorable content for the elder and supply resources ii. Seeking guidance in dealing with older people iii. Funding the free services offered to older people (Levdikova, Key Activities The key activities for value proposition include: i. Design to include convenient features and elements. ii. Delivery of the product: To be convenient to use and have minimum frills ( Administrat or , 2020). Value Propositio n To build an app for old people that will help take care of them and offer medication; all for free. Customer Relationships  Effectivel y designed applicatio n that is available for them whenever they need it and has all the relevant services they need for free.  Helpline to help them understand some of the things challengin g them in the app and in their daily lives. Customer Segments Older people who face many challenges in life and would want to live independently .

2019). Key Resources  Human capital in technology  Government funding  Support from healthcare organization s Channels  In-person to explain the benefits of the app  On-app support Cost Structure  The services offered to the old individuals will cost much.  Designing the application to fit older people’s needs.  Requesting for donations will help offer services to these individuals for free. Revenue Streams Personal contribution Government Public donation 2. Value Proposition Studies indicate that a value proposition is a brief declaration that expresses the advantages of a product or service that a company guarantees to its clients. In the end, it is what appeals to a product's ideal client (Mullin, 2022). A value proposition describes what a company does better than anybody else and explains why a customer should work with the company or purchase its goods. In this scenario, the paper will analyze the value proposition of the old people’s app. Old people’s Main problem Reports indicate that older people are alone for more than half of their waking hours. Additionally, most of these individuals aged above 60 years spend about half of their daily measured time alone. In all, this equates to nearly seven hours each day, and for those who live alone, this number rises to more than ten hours per day (Sashidesuyo, 2020).This time spent alone can lead to social isolation, which has long led to adverse health outcomes in the elderly individuals such as risk factors heart disease, decreased sleep and increased inflammation, brain and cardiovascular aging acceleration. According to Portenhauser et al. (2021), health care systems face a number of issues as a result of the world's aging population, including rising expenditures and a potential undersupply of medical and social services for senior citizens. Moreover, loneliness, changes in social ties, socioeconomic position, and physical and mental functional impairments are problems that older individuals come across daily. These aging- related changes frequently have significant impacts on general health, independent maintenance, and social participation. Many older individuals are frail and unable to handle their daily

The older people targeted by this app are trying to do the following:  Connect them with other family members  Find better ways to take care of their daily activities  Search for better prices of medication  Find better ways of reaching Does After using this app, the older people will say:  They want most of their daily needs met because they have grown frail due to illnesses  They want to feel safe and access most of the things they desire at their comfort  They want to stop being worried Say Many thoughts are going on in older adult’s minds during the listed tasks:  Why are tasks nowadays challenging to undertake, even the simplest ones.  I might be so old and week, I will never be able to talk to my loved ones that are far away.  Can I get a cheaper medication options that I can manage independently?  Can the government come up with free medications for older people and deliver to them? Think Older individuals tend to have challenges dealing with their daily issues, especially those living alone. They feel overwhelmed by what they have to do daily, their medical bills and being away from their loved ones. They feel inadequate because they can hardly perform most of the things they would want to like walking, connecting with loved ones and many others. They cannot perform their tasks because they have grown frail due to their illnesses Feel