BSBCRT412 Assessment Task 3 Templates V1.0721

BSBCRT412 - Articulate, present and debate ideas Task 3 Assessment Templates Student ID Student Name First Name: Last Name: Submitting your assessment : Complete all assessment tasks, upload the Assessment Templates document, and submit in Moodle for grading. Once your assessment is graded, you will receive an email notification. Check your grades and submission feedback on Moodle. Assessor’s acknowledgement: Please verify each of the following principles of assessment by placing a tick in each box. Refer to the assessor's handbook for further information if required. ☐ Authentic : I am assured that the evidence presented for assessment is the learner’s own work ☐ Valid: I am assured that the learner has the skills, knowledge and attributes as described in the module or unit of competency and associated assessment requirements ☐ Current: I am assured that the assessment evidence demonstrates current competency. This requires the assessment evidence to be from the present or the very recent past ☐ Sufficient: I am assured that the quality, quantity and relevance of the assessment evidence enable a judgement to be made of a learner’s competency Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 1 of 11

Task 3: Part 1, Step 1 Communication Planner template Objective or purpose The objective of the present project is to develop a marketing plan proposal with the intention of attracting new clients while retaining current ones. Due to the globalization of technology, it is suggested that they update their firm, have a strong online presence through social media, create a cutting-edge website, and rename their organization. Target Audience Audience Type 1 The client Audience Type 2 Marketing team Information about the audience Audience Type C lient represents an innovative sports brand. Audience Type 2 The team consists of a digital media coordinator, a content creator/designer and a social media engagement coordinator. Key message/ ideas/ theme Anyone has a fantastic opportunity to share their knowledge, abilities, and experiences with the world thanks to social media. Many social media users have attracted a sizable following of active users who are ready to receive and exchange material. Methods of communication Advantages Disadvantages 1. Verbal  Feedback exists  Provide more information in less time  There is a significant chance of distortion.  The possibility of subjective interpretation is higher. 2. Non verbal  Does not require a native language for transmission  It can be considered as a type of universal language  It is a language that lends itself to misunderstandings.  The interpretation of gestures, signs and means of language transmission is related to the culture of each person. 3. Written  Personal interaction is not required.  Offers a permanent record of  Communication delay  Lack of confidentiality Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 2 of 11

Task 3: Part 1, Step 2 Presentation Plan template Presentation Plan Resources required  Digital devices such as phones, tablets or laptops to demonstrate my ideas.  Brochures  Power Point presentation Structure Intro, middle, summary. Where will discussion time be? The importance of marketing tools will be discussed in relation to the efficient and impartial accomplishment of corporate goals. A new model that is suggested to be used in the business will also be discussed, with the sole purpose of enabling employee and customer engagement and developing a sense of trust and community among members. Additionally, the advantages of new marketing methods will be discussed. The presentation is expected to take no more than 2 hours for each audience. Method of communication As a method of communication we decided to make a Power Point presentation, because through this tool we can give our audience a clear idea of the objectives proposed for the development of the plan. In addition, we can outline in detail the comments and proposals of the public to improve our project. Discussion points What do you want feedback or input on from the audience members? Among the ideas proposed to carry out the marketing strategy, it seems to me that it is an excellent option to use paid ads as one of the major communication tools for the marketing team. The biggest advantage of this modality is that it can be both paid and unpaid. Advertising has a large reach and is ideal for us to start operating with a low budget. Persuasive techniques What language or phrases will you use to create emotion? The best way to connect with the audience is to speak in conversational language and not directly from the book. The audience must feel that we are part of them, which can be achieved by citing examples from our lives that are common to almost everyone. Infatuation is a topic that involves everyone because we all become Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 4 of 11

What story will you tell? What evidence will you need to support your presentation? infatuated at some point in our lives. Aside from that, making fun of yourself or narrating an incident where you made a fool of yourself will ease the atmosphere. If we can make our audience laugh, we will have their attention. Questions or statements to encourage and provoke responses, discussion, and debate Audience Type 1 To this audience, questions such as "What do you like to see on social media?" "How frequently do you see advertising?" and "How impulsive do you buy on the internet?" should be asked. Audience Type 2 For team members, it would be appropriate to ask questions such as: how influential do they believe social media networks are for a company's positioning, and do they believe this strategy actually works to position the brand and get more customers? Anticipated challenges Ways to reduce challenges Language barriers Control the quality of the information: Sometimes, we think we explain something well but we don't. To avoid this, the best thing to do is to try to explain "more" than "less". To avoid this, the best thing to do is to try to explain "more" than "less". Stereotyping When you encounter a new set of individuals, refrain from drawing judgements too quickly. You must give yourself time because, as you will learn through your interactions with these people on a daily basis, it is crucial not to rely on first impressions that are so ill-defined. Ethnocentrism Have an open mind: always when meeting people of different origins and cultures it is important to be willing to listen to different points of view as this will facilitate the process of communication and adaptation of the new person in the environment. Handout design What written information is required to support your presentation? This could be facts,  Organizational requirements  Images  Objectives  Key message  Advantages and disadvantages Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 5 of 11

Task 3: Part 2, Step 3 Research Information template Purpose: Finding an effective marketing strategy is crucial because it enables a business to better understand its target market, identify niches and identify the various types of customers it serves as well as their motivations for using or not using its services. It is crucial to invest in effective strategies for digital marketing implementation in the business since doing so enables us to construct a more open framework around the objectives we want to accomplish, as well as a more competitive profile and digital strategies that increase our market presence. Research method Source (add links where applicable) Key points relevant to your choice. Desktop research https://www.researchgat e.net/publication/24 0807798_Document_ Analysis_as_a_Qualit ative_Research_Meth od Through this type of research, we will be able to identify the stakeholders in the project, determine what interest each of them has in your project, evaluate how much influence the stakeholders have in the project, consider how you will manage and communicate with the different types of stakeholders, among others. Consultation with relevant experts Face to face meetings An expert is a person endowed with up-to- date knowledge and skills that condition a high level of professional competence to provide evaluative criteria on a given subject or topic, i.e., a person who is recognized as having an extraordinary capacity in a given area of knowledge. Feedback Face to face Brainstorming’s sessions Enables examination and assessment of the optimal answer for improved performance. The Feedback system offers constructive criticism, and it is feasible to understand what the team may modify to enhance the project's focus and outcomes. Task 3: Part 2, Step 4 Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 7 of 11

Presentation handout link [ Paste your OneDrive link here ] Document Attached (PDF Marketing Plan) Task 3: Part 3, Step 5 Presentation and debate  Techniques to persuade others Practice active listening  Improve internal communication among employees, regardless of their rank.  Avoid interruptions between different collaborators. Timing the messages  Create a script for the conversation.  Keep your attention on the other person's ideas in order to formulate quick and coherent ideas. Prepare the meetings well  Prepare the place where the meeting will be held.  Test each of the resources to ensure their proper functioning.  Answers and questions  How do you plan to effectively develop your promotional strategy? Customers and channels will be the focus of the promotion. The company will develop a promotional strategy to coincide with the launch of the brand, focusing on developing strategies that will allow us to develop long-term relationships with our customers and distribution channels. We intend to carry out promotional activities with a percentage loss that does not affect our budget, such as the creation of promotional packages, the organization of corporate events or the delivery of corporate gifts, in contrast to the discounts we would receive directly from our distribution channels, all with the aim of increasing customer loyalty.  What marketing strategies will you employ to promote your service? By using a technological model that transforms mobility, big data, and the internet into new promotional pillars targeted at consumer habits, we intend to contribute to the industry's transformation as part of our primary strategy. This model will give rise to a range of solutions, from data manipulation to the development of new services. In order to do this, mobile operators will respond to the rising need for a new way of life that delivers electronic consumption and gives consumers a genuine experience by adopting a revenue model based on user connectivity. Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 8 of 11

Task 3: Part 4, Step 6 Recommendation Report template Presentation summary In the last several decades, social networks have emerged as the most significant communication phenomena. They promote trust and a sense of belonging among members by facilitating and enabling communal contact. Although social networks are a widespread phenomenon, only a select number are favored, including Facebook, YouTube, Twitter, and more recently, LinkedIn, Pinterest, and Instagram. Due to the popularity and low cost of using social media, businesses are starting to include it into their marketing strategies. It is being used for brand building and evaluating the reputation of customer connections. The company website, sometimes referred to as the corporate website, is a crucial connection for the business that helps to showcase the organization's digital portfolio of the goods and services it provides, making it easier for the firm to be recognized by Internet users. The company website is tightly connected to a corporate blog, where there is ongoing user engagement and organizational information is shared, among other things. For this reason, digital marketing is referred to as a platform for differentiating and distinguishing a good or service and an organization, taking into account the different aspects that can be presented, like implementing and executing effective strategies that permit the appropriate and timely achievement of the company's goals. Currently, businesses without well-established digital platforms lose a lot of significance and market involvement since they cannot spread their name far enough. Additionally, it is feasible to observe that there is still a ton of potential for expansion in the design and advertising industries as PYMES that do not have a substantial financial structure that enables them to stand out in the market. The project's primary objective is to offer the organization a digital marketing strategy that includes key digital tactics for the organization, such as the development of a corporate blog, the creation and management of social networks, and the implementation of a platform of ongoing recognition in all activities. Key points  Creating digital marketing plans with an activity schedule, goal-tracking system, and budgeting.  Evaluations of the business in light of direct market competition Recommendation Perform an effective analysis of the acceptance and valuation of our project in the eyes of our public, highlighting our strengths and at the same time highlighting our weaknesses, with the sole objective of identifying errors and correcting them in time to effectively implement the plan and meet expectations . Greystone College Australia: BSBCRT412 Task 3 Assessment Templates Version 1.0721 Page 10 of 11

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