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BMS0076
The Context of International Business
Individual Coursework
1
Table of Contents
Q1
................................................................................................................................................................
3
I
NTRODUCTION
.....................................................................................................................................................
3
B
ENEFITS
.............................................................................................................................................................
3
D
RAWBACKS
.........................................................................................................................................................
4
C
ONCLUSION
........................................................................................................................................................
5
Q2
................................................................................................................................................................
5
I
NTRODUCTION
.....................................................................................................................................................
5
OLI F
RAMEWORK
..................................................................................................................................................
6
O
WNERSHIP
A
DVANTAGE
........................................................................................................................................
6
L
OCATION
A
DVANTAGE
...........................................................................................................................................
7
I
NTERNALIZATION
A
DVANTAGE
.................................................................................................................................
7
C
ONCLUSION
........................................................................................................................................................
8
REFERENCES
.................................................................................................................................................
9
2
Q1
Introduction
Trade agreements are contracts about operations and economic ties that are made between
two nations (Mattoo, Rocha, & Ruta, 2020). Trade agreements may be international or
bilateral. A nation will confer with its citizens to determine any market gaps and trade
agreements that currently exist but could use some modification before signing a new one.
Since leaving the European Union, the UK has negotiated several trade deals with various
nations. Among them are the following: the Comprehensive Economic Partnership
Agreement with Japan (GOV. UK, 2022) and the Agreement with Australia of December 16,
2021; the UK-Australia Free Trade Agreement; the UK-New Zealand Free Trade Agreement;
and the ESA – UK Economic Partnership Agreement. The UK government is now negotiating
potential trade agreements with the Gulf Cooperation Council, India, Mexico, and Canada
(GOV. UK, 2022). The purpose of the essay is to examine the value of global trade by
establishing trade agreements with the UK. Furthermore, it will draw attention to any
possible drawbacks that can result from trade deals with foreign nations.
Benefits
The rules and regulations governing the purchase and sale of products and services between
the UK and other nations will be established with the assistance of trade agreements with
other nations. Trade agreements will facilitate the easing of export limitations for the UK,
resulting in easier and more affordable trade (Garcia, 2023). The advantages that the UK
government and companies stand to gain by signing new trade agreements with various
nations are outlined in the section that follows: Businesses in the UK, whether big or small,
can increase their trading prospects in overseas markets by exporting their unique goods and
services. The theory of free trade agreements takes this into account. This idea states that the
reduction of tariffs from a free trade deal with New Zealand would benefit the United
Kingdom. According to (Business West, 2022), the agreement will increase red tape for
approximately 6,000 small and medium-sized enterprises (SMEs) in the UK that export
goods to New Zealand. This will boost their export volume and increase their earnings. The
deal will also facilitate British nationals' ability to travel to New Zealand in search of
employment. Aside from the massive export opportunities of labour, goods, and services, the
trade agreement will also act as a bridge for the UK to enter the Comprehensive and
Progressive Agreement for Trans-Pacific Partnership (CPTPP), providing access to
developing economies (Business West, 2022).
3
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Further benefits to the UK come from increased domestic job prospects brought about by new
trade agreements for foreign companies. A connection between this and the free trade
agreement theory is possible. This idea states that a free trade agreement between the UK and
Australia would be advantageous since it is anticipated to raise demand for automobiles,
alcoholic beverages, and substances (Irwin, 2020). The agreement will strengthen 3.5 million
jobs' worth of UK industries. UK industries are expected to hire more personnel to ensure
effective production to meet the demand from both domestic and international markets. In
addition, the agreement will eliminate tariffs on Australia, which will enable Britain to
compete with other firms by lowering the cost of its products (Business West, 2022). Britain
already exports £4.3 billion worth of goods to Australia. An agreement on free trade with
Japan will also help the UK. The trade agreement will open up new markets for UK
companies in the food and beverage, life sciences, and smart manufacturing sectors—all of
which have experienced economic declines since the COVID-19 pandemic. British
companies will have a diversified option in the Japanese market, protecting their profits and
keeping their workers employed (Wójcik & Ioannou, 2020).
Drawbacks
Even though the UK can benefit from signing new trade deals in many ways, there are
several drawbacks to this activity for the nation (Song & Zhou, 2020). The trade agreement's
drawback—an increase in immigration—is demonstrated by the fact that the existing trade
agreement with India has increased the number of Indians living in the UK. India has
included a preferential treatment plan in its bilateral trade agreement with the UK, which
allows it to send Indian professionals and students to the UK. This has led to a rise in job
outsourcing in UK industries, which has an immediate impact on job prospects for UK
nationals. (Mohiuddin, 2017) states that the difficulties associated with a trade agreement
outweigh the investment opportunities associated with the new arbitration regulations, which
discourage foreign investors and companies from using international courts and increase the
commercial risks involved in domestic operations.
The decrease in tax revenue from foreign enterprises is an additional drawback of the UK's
trade agreements with Australia and Japan (Noonan & Plekhanova, 2020). Customs taxes
between the two nations were removed by free trade agreements, opening the door for duty-
free items like lead, pearls, jewels, alcoholic beverages, spaceships, seafood, soap, lubricants,
and aluminium from Japan to enter the UK market. This removes the capacity for the British
government to put import duties on goods, which results in poor tax revenues that have an
4
impact on the GDP of the nation as a whole. Furthermore, the British auto industry's
overcapacity can be attributed to the free trade agreement with Japan (Suzuki & Suzuki,
2020). The UK imports a variety of car manufacturers from Japan, providing British
consumers with access to a greater selection of automobiles (Lake, 2017). This makes local
industries more competitive, which has an impact on their efforts to grow and expand.
Despite the advantages of more affordable and varied options for UK consumers, the trade
agreement has a negative overall impact on the UK economy. Furthermore, the UK's natural
resources and other raw materials may be degraded and overused as a result of the free trade
agreement with Japan, which permits foreign businesses to open offices there. To capitalise
on locally accessible raw materials, Japan is getting ready to launch industries for the
production of cars and soap, among other things (GOV. UK, 2022). Due to lower production
costs, foreign companies will be able to offer their products at lower prices, which will
increase competition for domestic businesses. The end effect is a concentration of home
industries, cheap commodity pricing, and a wider range of items, which could degrade the
quality of already-existing products.
Conclusion
To expand the market potential for both small and large enterprises in the UK, trade accords
including international trade are necessary. Since reversing its decision to leave the European
Union, the UK has entered into trade deals with several nations to eliminate tariffs on UK
exports to those nations. The UK economy has benefited from these trade agreements since
they have increased exports, which have given UK companies a competitive edge over rival
companies. as well as supplying resources to the regional UK industry. Trade agreements,
however, can hurt the UK since they tax foreign corporations less, push out home businesses,
and deteriorate the country's natural resources. It is ideal for the UK to keep pursuing new
trade agreements with other nations, taking into account the benefits and drawbacks of doing
so.
Q2
Introduction
The Adidas Sports Group is a worldwide corporation based in Herzogenaurach, Germany,
that was founded in 1949 by Adolf Dassler. After Nike, it presently holds the second-largest
position in the global sportswear market (Wildfeuer, 2018). This global corporation is
focused on designing, creating, and producing athletic gear, including shoes, tracksuits, and
5
sports bags, among other items. Sports Performance, Sports Style, and Sports Heritage are
the three primary categories into which MNE has separated its market groups. Adidas serves
a global market, but its three most important regions are Asia, the United States, and Europe
(Wildfeuer, 2018). Bavaria, Germany is home to the company's primary equipment
manufacturing. Multinational corporations should think about investing in the UK to lower
manufacturing costs, increase market potential, and gain access to readily available resources
and raw materials for production (Moradlou et al., 2021).
OLI Framework
Adidas is concentrating on growing its business throughout many locations, much like a lot
of other global corporations. Its strategic and natural resources, including technological and
physical resources, were major motivators for establishing part of its supply chain operations
in the UK (James, Mather, & Sheridan, 2023). Capital, raw commodities, and human
resources. The business also hopes to expand the number of people who use its services in the
nation and boost productivity to lower expenses. Selecting the optimal entry-mode strategy
for the UK market is crucial for the organisation to ensure success. To guarantee efficacy and
efficiency, it is imperative to weigh the pros and downsides of every tactic. International
corporations frequently use joint ventures, acquisitions, and greenfield investments as
methods of foreign direct investment (FDI). The Adidas corporation will select the best
tactics to use in the UK market with the aid of the OLI framework (Tiwari, Srivastava, &
Prakash, 2023).
Ownership Advantage
By expanding in the UK, Adidas will benefit from several ownership advantages, which will
give it an advantage over rivals. The company will benefit from having patent and trademark
rights for its products, among other things (Brown & Brison, 2021). The company has an
edge over rival businesses like Nike, Puma, and UnderArmour which sell comparable
products since it has the exclusive rights to make a certain design and style of sports apparel
(Rungi, Morrison, & Pammolli, 2017). Adidas items are more likely to be preferred by
customers due to their originality and distinctiveness when compared to other domestic
brands and stores. The business will also profit from increased domestic brand awareness.
Customers who enjoy Adidas products will find it more appealing because Adidas is the
second-largest sportswear store in the world and has a sizable fan base in the UK. To produce
its trainers, Adidas will also profit from cutting-edge technology capabilities. Adidas will be
able to outperform its rivals because of the product's sophisticated character (Barbosa, 2022).
6
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Products made with this technology will outperform those made by competitors in terms of
performance and effectiveness. The company's earnings and revenue will rise as a result.
Location Advantage
Adidas will gain a lot of geographic advantages from its plan to relocate some supply chain
operations to the UK. The second significant benefit in broadening an organization's
operations is location. Adidas will have a competitive advantage over operations in other
nations thanks to its presence in the United Kingdom (Rachini, 2021). Among the benefits the
business will have from its UK base are the following: Availability of natural resources and
raw materials needed to make sportswear and footwear.
According to (GlobalData, 2022), Germany's industries, which include Adidas, presently
consume textiles valued at £110.17 million and export rubber worth £232.71 million. Lower
production costs related to raw material supply can be achieved by locating some
manufacturing operations in the UK. Furthermore, Adidas stands to gain from the removal of
tariffs on its goods as the UK pursues trade agreements with other nations, notably European
Union nations like Germany. I am in this nation. As a result, the business will be able to
outbid both domestic and foreign rivals on the price at which it can offer its goods.
Additionally, by making investments in the UK, the business will have a geographic
advantage when it comes to access to the larger UK market. (GlobalData, 2022) predicts that
the UK sportswear industry will reach $13.8 billion in 2020 and expand at a CAGR of 4%
over the following five years. This demonstrates how Adidas can take advantage of the
market.
Internalization Advantage
Investing in new domestic sectors, purchasing already-existing athletic goods businesses in
the nation, or forming a joint venture with an established business in the UK are some of the
ways Adidas can internalize its foreign direct investment and reap the following benefits:
Outsourcing the manufacture of materials will result in lower costs (Autoo, 2017). Revenue
for the business will increase as a result.
In addition, outsourcing increases a company's profit margin by doing away with the need for
intermediaries like wholesalers and merchants for its products. By spreading out part of its
UK activities, Adidas will also be able to reduce the risks connected with other markets.
Minimising potential hazards that could impact production efficiency and effectiveness can
be achieved by the company by reducing its reliance on the main factory located in Bavaria,
(Autoo, 2017).
7
In addition, by gaining access to the expanding sportswear industry in the UK and throughout
Europe, Adidas will be able to bolster its competitiveness on a worldwide scale through
outsourcing (Majcen, 2020). The UK market's brand reputation for the organisation will also
be improved through this. Increased sales, revenue, and profit margins will result from this as
it helps build more customer-centric connections. Through outsourcing, the business will also
be able to benefit from the latest technological advancements and abundant natural
resources.
Conclusion
Adidas, a multinational corporation based in Germany that creates sports gear and
accessories, stands to gain from investing in broadening its activities in the UK. The benefits
of this move will include exclusive advantages, like improved brand recognition, trademark
rights, and patent protection for its products. The company will also profit from its
geographic location in terms of having access to raw materials and natural resources for
production, as well as the lack of customs duties as a result of a trade deal. The business will
also gain from outsourcing advantages like lower outsourced expenses. To diversify its
business and take advantage of market prospects in the UK, Adidas is anticipated to make
investments there.
8
References
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9
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James, A. M., Mather, S., & Sheridan, K. J. (2023). Rethinking the Fashion Value Chain:
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11
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