CUREEN COMPANY.edited

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Maseno University *

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MISC

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Business

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Nov 24, 2024

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Uploaded by ColonelFox3206

1 CURRENT COMPANY Student name Instructor University Course Due date

2 Analyze the Transformative Influence of Technology on Delivery Services Many variables, including cost, speed, availability, quality, dependability, selection, ease of use, and customer support, affect the performance and choice of delivery applications. Depending on their business models, relationships, and markets, various delivery applications may have varying strengths and disadvantages in these areas. A trustworthy and representative data source and a precise definition of the assessment criteria, parameters, and procedures are necessary for a comparative analysis of delivery applications. Careem provides several services, such as food delivery, transportation, shopping, and more. Careem connects consumers, drivers, and retailers via technology in numerous Middle Eastern, African, and Asian nations. Online retailers can use Careem's tracking API and integration service to use Careem's express delivery services. A few characteristics of Careem's delivery services include: On-demand delivery : A Careem Captain will deliver anything customers order from any store within minutes. Same-day delivery : Clients can select a delivery window and have their order delivered by the end of the day. Hyperlocal delivery : Within 45 to 60 minutes, customers can order from neighboring stores and have it delivered. Careem Box : Using a Careem bike, users may send and receive small objects like gifts, keys, and documents.

3 Careem Food : With a Careem Plus membership, customers may order food from various restaurants and cuisines and receive limitless free delivery. Technological advancement has influenced companies positively, where selling their goods and services online has enabled them to increase their sales, for instance, in Careem. In 2018, Careem introduced the Careem Now app , which provides food delivery services and pharmacy deliveries in several Eastern and Pakistani cities. Utilizing technology, the app allows users to follow delivery progress and interact with neighboring pharmacies and eateries. Careem Pay : In 2022, Careem introduced Careem Pay, a digital wallet for transfers and withdrawals of funds within the United Arab Emirates. Technology is used by the platform to provide safe and easy transactions between drivers, merchants, and customers. Careem Super App : In 2023, Careem separated its Super App operations from Uber, with e& acquiring a majority shareholding. Customers can access various services on the Careem Super App, including digital payments, meal delivery, groceries, and rides. The software integrates various sectors using technology to give users a smooth and practical experience. Careem Bike : In 2019, Careem purchased Cycle, a bike-sharing startup based in the United Arab Emirates, and rebranded it as Careem Bike. Through a mobile app, the business leverages technology to give users access to bikes at various locations throughout the United Arab Emirates. The app lets users locate, unlock, and pay for the bikes. Technology makes delivery alternatives more convenient and tailored , which increases consumer happiness and loyalty (Murad,2019). Customers can use technology, for

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4 instance, to track their products, speak with delivery personnel, provide reviews, and get after-sale support. Additionally, technology can give clients more excellent options and freedom about mode, location, and delivery time. Creem has achieved all this through its mobile APPS, cream Now, Super App, and Creem Pay, offering instant and reliable services to consumers. Customers may now expect more excellent quality and transparency from their service providers and hold them accountable thanks to technology. Customers may, for instance, use technology to obtain details about the service delivery process, including the safety, provenance, and environmental effects of the goods they order. Through online reviews, ratings, or complaints, for example, technology can also make it easier for customers to participate in and engage with the provision of services. In the on-demand economy, technology makes it possible to offer goods and services to clients more quickly and effectively (Murad,2019) . For instance, 5G technology can offer Internet of Things (IoT) solutions and data analytics in almost real-time to enhance supply chain and inventory management. New delivery methods made possible by technology, like autonomous cars, robots, or drones, can lower prices and have a positive environmental impact. A Comparative Study between Delivery Applications. Delivery apps come in various forms, including hybrid, platform-based, and restaurant-based applications. Applications for restaurant deliveries are run and owned by particular eateries, such as McDonald's or Domino's Pizza(Mirosa et al., 2020). Applications for platform-based

5 delivery, such as Foodpanda, Deliveroo, and Uber Eats, are separate platforms that combine several eateries or service providers. Applications like Careem NOW and GrabFood that combine platform- and restaurant-based delivery options are known as hybrid delivery applications. A case study by Monster Lab that details how they created a reliable and scalable meal delivery application for Careem is another illustration of a comparison analysis across delivery applications. The case study described the difficulties and solutions in establishing Careem NOW, a delivery app that takes on market leaders like Zomato, Uber Eats, and Deliveroo. The case study demonstrated the app's essential features, including real-time tracking, dynamic pricing, personalized recommendations, and its technical architecture and development process. With at least one significant food delivery platform in many nations, online ordering is expanding globally (Mirosa et al., 2020). Regarding market share for online food delivery, China is in the lead, closely followed by the US and the developing nations of Brazil and India, all of which are growing at rates faster than 9% CAGR. How have Technological Advancements Altered the Landscape of Delivery Services This is a pertinent and exciting subject since technology has changed how services are delivered and brought new challenges for the industry's competitors. New delivery methods made possible by technology, such as autonomous cars, robots, and drones, can lower expenses and have a positive environmental impact. The emergence of enticing, easy-to-use applications, technologically advanced driver networks, and evolving customer demands has made ready-to-eat meal delivery a significant market ( Karmaker et al., 2021). Early in the COVID-19 pandemic, lockdowns and physical separation regulations significantly boosted the category, with delivery becoming a lifeline

6 for the struggling restaurant business. It is expected to be a long-term staple in the dining scene. The food delivery ecosystem's economic structure is constantly changing as it grows. As the Sector grows, factors including real estate, brand, operating efficiency, range of products, and shifting consumer behavior will determine who wins and loses ( Karmaker et al., 2021). Possible regulatory restrictions, such as modifications to driver compensation, will play a role in the reorganization. Moreover, despite the industry's phenomenal expansion amid the worldwide pandemic, most delivery platforms still need to be more profitable. Christopher Payne, the Chief Operating Officer of DoorDash, recently stated to the Wall Street Journal, "This is a low-margin, scale-driven, and cost-intensive business ( Karmaker et al., 2021) what are the Implications of the competition in this Sector? Competition may lead to positive and negative implications for customers and stakeholders. Competition may benefit consumers more in the long run by offering less costs, better quality, more options, and more convenience . Nevertheless, competition can also bring specific difficulties, like dissatisfaction, confusion, or excess knowledge. Consumers may have to invest more time and energy weighing their options for delivery, and they run the risk of getting subpar or fraudulent service from specific suppliers. More social and environmental benefits, like the development of jobs, revenue, and decreased carbon emissions, could result from the society's competition . Distribution services can lower the carbon footprint of transportation by employing more eco-friendly or efficient ways of distribution, which can also create job and income opportunities for many people, particularly low-skilled or marginalized individuals. Competition among service providers can drive differentiation, efficiency, and innovation. Service providers can use technology to enhance their service process, add new

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7 features that add value, and meet their clientele's varied and evolving needs. Threats from the competition may also include reduced margins, increased expenses, and market saturation. Service providers might have to make more significant investments in infrastructure, technology, and personnel in addition to the pressure of losing clients and market share to competitors.

8 References https://www.careem.com/ Javaid, A., Javed, A., & Kohda, Y. (2019). Exploring boundary-spanning's role towards service ecosystem expansion: A case of Careem in Pakistan. Sustainability , 11 (15), 3996. Li, Charlene; Mirosa, Miranda; Bremer, Phil (2020). Review of Online Food Delivery Platforms and their Impacts on Sustainability. Sustainability, 12(14), 5528–. doi:10.3390/su12145528 Murad, S., Al-Kayem, A., Manasrah, A., Halemah, N. A., & Qusef, A. (2019). The correlation between customer satisfaction and service quality in Jordanian Uber & Careem. International Journal of Innovative Technology and Exploring Engineering , 8 (12), 5186-5192. Karmaker, C. L., Ahmed, T., Ahmed, S., Ali, S. M., Moktadir, M. A., & Kabir, G. (2021). Improving supply chain sustainability in the context of COVID-19 pandemic in an emerging economy: Exploring drivers using an integrated model. Sustainable production and consumption , 26 , 411-427.

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CUREEN COMPANY.edited

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