Week 2 Strategic Plan Research

1. Answer the following.   Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization)   Use this in creating the sales plan:   January: New Year promotions, kick-off sales meetings. February: Valentine's Day promotions, lead nurturing activities. March: End of Q1 push, performance review, and strategy adjustment. April: Spring sales campaign, customer feedback collection. May: Mid-year training, product refresh. June: Mid-year performance review, prepare for summer promotions. July: Summer sales push, lead generation activities. August: Back-to-school promotions, focus on upselling. September: End of Q3 push, prepare for Q4 strategy. October: Fall sales campaign, early holiday promotions. November: Black Friday and Cyber Monday sales. December: Holiday sales, year-end clearance, customer appreciation events.

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.  CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.

Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?  Hint: Use SMART GOAL

Task 10The subject of MarketingMark the statement or statements below that are correct:   According to Baines et al __________ Select one or more options: Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function Is marketing synonymous with sales If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better Is communication and advertising marketers most important task Marketing is about creating value for customers, society and stakeholders Should one sometimes try to deceive the consumer

Please answer this Simple question

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…

Management must be clear about their objectives in order to establish greater customer relationships.Create a list of four (4) CRM objectives that are common to all of them.

This week we will look at the efforts of the GoodBelly Marketing teamIN EXCEL1. Provide me with a Count for each of the marketing engagements (Overall Totals and by State/Region).2. Provide 3 different types of graphs (Bar/Stack bar/Pie etc.) comparing the usage in each Tab.IN POWERPOINTProvide answer to the following question using 1. What is the total revenue per marketing task?2. What is the average revenue (units sold and price) per marketing Task? 3. What regions show the best data for making a decision?

iness   MarketingQ&A LibraryWhat are the significant findings/ key matters of Southwest Airlines   What are the significant findings/ key matters of Southwest Airlines   close   Get live help whenever you need from online tutors!Try bartleby tutor todayarrow_forward   Question   Rollin King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and have a good time while doing it, people would love to fly their airline. The result? No other airline in the industry's history has enjoyed the customer loyalty and extended profitability for which Southwest is now famous. The company now flies more than 3,400 times each day to over 64 destinations across the United States       There's more to the story, however, than making promises and hoping to fulfill them. A large part of Southwest Airlines' success lies in its ability to plan long-term capacity to better match demand,…

Both the bottom-up and the top-down approaches can be used to forecast sales. When might you prefer the bottom-up approach? When might you prefer the top-down approach?

hi so i have this pie chart and promotion strategy for my marketing subject i have to explain the theory, then explain what strategy have been used, this is what is needed from my Assignment guid the following: Using one (1) of the remaining four elements, three (3) marketing mix elements, please provide: brief analysis of the company’s current strategy for their current market their current pricing strategy (if you choose pricing) their current distribution strategy (if you choose placement) recommendations for the company of what new marketing mix strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their efforts, so they can attract the new target market? Shall they introduce a new strategy? How and why? Your recommendation should be detailed and actionable. hope you can help me im really confused

1. What is marketing 2. Discuss the marketing process3. What is a financial services 4. List four examples of financial service5. What is a service

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

3. How are you going to use ESC grid to develop marketing strategies? Illustrate if needed. Explain

Identify the Customer and Value Proposition elements for Medical Supply retail store for the business model canvas. Submit 2 slide PowerPoint Presentation

Outline the basic procedures involved in segmentation. Where does it diverge from paging? When something is said to be compacted, what exactly does that mean?

Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooter

Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

Your Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.

Example of marketing plan.   Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:

Which one of the following is an example of lead measure? Select one: a. Increased advertisement expenditure b. employee satisfaction c. Increased profit d. Customer satisfaction

Make a narrative statement for the outline of the Strategic Marketing Plan.

Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?

Provide a simple picture of existing marketing plan (it can be from internet or your own) and identify the following: Target Market, Strategies, Marketing Mix (4p’s) and Conclusion.

Comment on the alternative to McCarthy’s 4P Marketing Mix suggested in terms of “People, Processes, Programs, and Performance.” Explain why IT IS or IS NOT more relevant from the perspective of customers today.

The Marketing Department is finalizing the CPM, IFE, and EFE for presentation to the CEO and members of the BOD next week as part of the preparations for the annual planning in November. You noticed that the KSFs in the CPM and the items included in the IFE (Strengths and Weaknesses) and EFE (Opportunities and Threats) were all rated from 1 to 4. Example in the CPM, the factors were rated from as high as 4 to as low as 1, the IFE which includes both the strengths and weaknesses were rated from 1 to 4 while the EFE items were rated from 1 to 4 as well. Using your knowledge and experience, you can infer that:     All tools were properly prepared.     Of the 3 matrices, only the EFE is correct.     Of the 3 matrices, only the IFE is not correct.     The CPM is accurate while the IFE and EFE matrices are inaccurate.     Of the 3 matrices, only the IFE is correct.

Answer with reference

Conduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy. report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendations

ACTIVITY # 4 Module 3 Lesson 2: Marketing Research Answer the following: 1. Get at least ten Sari2x Stores as your respondents and ask the price of a % kilo of sugar. Do a tally of the results. What do your initial findings show?

Explain in 1-2 paragraphs 2. Explain the factors to be considered in order tl successfully market MICE 3. Why is it important for a sponsoring organization to determine the break-even attendance figures?