To
: James Chan (Owner)
From
: Varun Bellani
Date
: 8
th
March 2024 Subject
: Strategic Recommendations for Enhancing Operational Efficiency at New Sarnia Location
Background
:
James Chan's Oriental Express in Windsor has gained popularity through its unique dining concept, combining entertainment and interactive food preparation. The restaurant's success has led to considerations for operational enhancements at the new Sarnia location to address inefficiencies observed in Windsor, particularly long wait times and food preparation area bottlenecks.
Observations
:
Extended customer wait times are a result of issues with process and space utilisation in Windsor's current operational setup. This lowers turnover rates and affects customer satisfaction as well. Suggestions
: 1. Second Food Preparation Area: By hosting more visitors at once and expediting the food preparation process, adding a second food preparation station might drastically cut down on customer wait times. 2. Moving the Cooking Grill: By moving the cooking grill, you may optimise the layout and workflow, which could increase both operational throughput and overall eating experience. 3. Cost-benefit Analysis: Although these modifications are expected to increase capacity and efficiency, a comprehensive cost-benefit analysis is essential. Potential hazards include higher operating costs and customer misunderstanding over the new arrangement. In short term
(1 week to 3 months)
The space should be designed so that no customer must wait in a very long queue. In the Windsor area, the kitchen was separated from the banqueting area, which took a lot of time and had to be avoided in this location. -Taking loans to finance the restaurant's expansion. Three to six months is the medium-term. In long term
(6 months up to 1 year)
Keep an eye on previous menu items and sales and evaluate the action elements. - Make offers, publish them in local newspapers, and make them public on the internet. - The entertainment area should be variable as the eatery stays apart from the congestion. Action Items
: - Carry out a cost-benefit analysis and feasibility study for the suggested operational modifications. - Create a thorough implementation strategy for the authorised changes, along with budget estimates and timetables. - After deployment, keep an eye on and assess how these adjustments are affecting customer happiness and operational effectiveness.
