ANTH100 Assignment 3
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National University College *
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100
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Anthropology
Date
Dec 6, 2023
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Observation from
Assignment 1
Anthropological
concept
Concept definition (include an APA formatted reference)
How does this
concept fit with, or
explain, your
observation?
“The mall attracts a
diverse mix of
individuals. Families
with young children
can be seen
browsing through
the few local hole-
in-the-wall toy
stores, while couples
walk around hand in
hand, exploring the
different shops.”
Affinity
Defined as a kinship link created by marriage, such as the bond
between a man and his wife and her family (in-laws).
People
who have an affinity relationship with each other are "affines"
O’Neil, D. (2012). Cultural AnthropologyTerms.
https://www.palomar.edu/anthro/tutorials/cglossary.htm
The mall can be seen
as a cultural focal
point that serves to
intrigue different
groups of people,
each with their
interests and hobbies.
The families and
young children
playing and shopping
in toy stores show a
deep understanding of
family bonding. The
toy stores serve as the
medium for these
families, reflecting
their shared affinity
towards child-focused
activities.
“As I pass by a
Chick-fil-A I
overhear a
conversation
between three
friends. They discuss
their plans
(Rites of passage
cont.)
Rites of passage
(Rites of passage
cont.)
Defined as the ritual ceremonies intended to mark the transition
from one phase of life to another.
O’Neil, D. (2012). Cultural AnthropologyTerms.
https://www.palomar.edu/anthro/tutorials/cglossary.htm
(Rites of passage cont.)
Rites of passage are
often associated with
teenagers. In this
case, the teens’ friend
plan to visit haunted
houses can be viewed
as rite of passage.
(Rites of passage
cont.)
for the weekend,
eagerly sharing their
excitement about
going to multiple
haunted houses, one
being a local favorite
called “Dark
Woods”.
They're
very excited and
filled with
anticipation and
nervous about this
adventure, their
gestures animated
and expressive.
Stating things like
“Oh my god I'm
such a baby I'm
going to cry. I HATE
clowns!”
(rites of passage
cont.)
They are willing to
place themselves in
fear and discomfort,
possibly trying to
prove their bravery.
Their excitement and
eagerness suggest that
this is a big event for
the other teens in the
area and for them as
well, their gestures
and language further
accentuate the
importance of this
experience. Overall,
this observation can
be understood as a
rite within social
bonding and personal
development.
(Rites of passage
cont.)
“From what I could
piece together. I was
able to determine it
seemed something
was going on with
one of the
classrooms flooding
(Linguistics cont.)
Linguistics
(Linguistics cont.)
Defined as the comparative study of the function, structure, and
history of languages and the communication process in
general. Linguistics is also referred to as linguistic
anthropology.
(Linguistics cont.)
Based on Linguistics
principles I as the
observer am making
an educated guess
based on what
information I was
able to gather and
(Linguistics cont.)
or something
similar.”
O’Neil, D. (2012). Cultural AnthropologyTerms.
https://www.palomar.edu/anthro/tutorials/cglossary.htm
piece together. This
indicates my ability to
use language as a tool
for deduction, and
reasoning. Secondly, I
use generic
information
("something was
going on", "or
something similar")
to show the general
understanding of the
topic but not the exact
information or details
associated with the
topic.
This also
identifies that I can’t
be taken for 100%
accuracy either.
Finally, the term
"flooding" shows that
I as the observer have
a minimal level of
knowledge about
common issues at this
particular classroom
or this particular
school.
“Mall St. Vincent is
an average-sized
mall with a modern
(Market
Segmentation cont.)
Market Segmentation
(Market Segmentation
cont.)
Beginning in the latter half of the twentieth century, a paradigm
shift in the marketing world involved in gearing cultural
production toward increasingly narrow segments of the
(Market Segmentation cont.)
The concept of
Market
Segmentation can
(Market
Segmentation cont.)
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design. [...] The halls
are lined with a
variety of stores,
ranging from
popular Aeropostale
and Buckle to other
unique specialty
shops”
public with the express goal of better catering to a consumer’s
specific tastes.
Forte, M. (n.d.).
Introduction to Antropology and Sociology
.
ANS 110 Glossary for anthropology and sociology.
http://www.openanthropology.org/ANS110/glossary.html
be focused to the
variety of stores
in Mall St.
Vincent. Popular
stores like
Aeropostale and
Buckle indicate
that the mall
serves the
mainstream
markets that
prefer well-known
brands. These
consumers might
value current
trends and brands
to receive
recognition and
the guarantee of
the amazing
quality that
comes with said
brands. The
unique shops
throughout the
mall show that
they also cater to
a more off-brand
market that seeks
out unique,
specialized goods.
These consumers
might in turn
value
individuality,
uniqueness, and
the understanding
that you can find
products that are
not available in
mainstream
stores.
Assignment 3: Ethnographic Analysis
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