MindTap Marketing for Pride/Ferrell's Foundations of Marketing, 7th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for Foundations of Marketing, 7e includes a progression of content that makes marketing relevant, interactive, and helps elevate critical thinking. From company case videos to scenario driven assignments, MindTap complements your course in a variety of ways. Stay connected and informed in your course through real time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course.