MARKETING EXPRESS 2/e is a new condensed version of Pride/Ferrell's FOUNDATIONS OF MARKETING, 4/e. MARKETING EXPRESS does not include the cases and end-of-book appendices included in FOUNDATIONS, and thus offers greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS includes solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's ever-changing marketing environment. The design incorporates advertisements, photos, screen shots, and boxes throughout the text to grab student interest and help make the content real and relevant to today’s students.