Give your students a solid foundation in core accounting concepts while helping learners develop a true appreciation for why accounting is important to business and a prosperous society. Warren/Reeve/Duchac's FINANCIAL AND MANAGERIAL ACCOUNTING, 14E with CengageNOWv2 clearly demonstrates how accounting is much more than simply data and black and white rules. Instead, students see how accounting provides key information used to make critical business decisions. A new chapter schema provides context for how each chapter's content fits into the big picture. The book focuses on why accounting is important and consistently reinforces connections to the big picture throughout the text and CengageNOWv2 by connecting journal entries to the accounting equation. Fresh organization progresses from the simplest to the more complex topics with reorganized and fully integrated coverage of the new Revenue Recognition standard, reorganized coverage of adjustments, and reorganized managerial accounting chapters.