This edition helps students connect concepts to the bigger picture with features such as the new chapter opening schema that allows students to see how each chapter's specific content fits within the overall framework. A focus on why accounting is important to business and a prosperous society is reinforced throughout. Available in the CengageNOWv2 digital format, this option also includes Why It Matters Concept Clip animations and a new Journal Entry Tool that illustrates the impact of transactions on the accounting equation. In addition, the Warren/Reeve/Duchac hallmark accounting cycle coverage provides unmatched foundation so students are prepared to succeed in later chapters.