Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter P4, Problem 4QCT
Summary Introduction
Case summary:
Food network product mix serves as a range of famous shows that appeal to the viewers those who love food. Many cooking and competition shows are developed to inspire and entertain the viewers. The main challenge for the marketer is to move to the next level that is from television to wherever customers are in everyday lives. The best option selected by the marketers is social media, which customers use it on the regular basis.
Social media helped the marketers to know the taste and preference of the customers. This helped the marketers to get the feedback from the viewers so that the marketers can improve their design and style in their cooking.
To discuss: The way food network marketers use social media to speed the adoption rate of a new television show.
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Contemporary Marketing (MindTap Course List)
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