Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Question
Chapter P4, Problem 1QCT
Summary Introduction
Case summary:
Food network product mix serves as a range of famous shows that appeal to the viewers those who love food. Many cooking and competition shows are developed to inspire and entertain the viewers. The main challenge for the marketer is to move to the next level that is from television to wherever customers are in everyday lives. The best option selected by the marketers is social media, which customers use it on the regular basis.
Social media helped the marketers to know the taste and preference of the customers. This helped the marketers to get the feedback from the viewers so that the marketers can improve their design and style in their cooking.
To discuss: The way Person X would define food network’s product mix in terms of depth, width, and length.
Expert Solution & Answer
Explanation of Solution
According to Person X, comparing to the main network stations such as Station C, Station A, and Station N food network’s product mix is said to be narrow. The network mainly focuses on cooking and food related shows, other than television news and entertainment. Still, the depth and length are probably better than the 3 major networks as all the shows are related to the particular theme.
Competition shows, celebrity shows, and cooking shows are the examples of product mix length. The particular titles like chopped and impossible are the examples of product mix depth. The different product line carried by the company is the product mix width. For example, the company follows the various styles and designs to prepare food.
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Chapter P4 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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