The advantages the company has over its competitors and the means by which, those advantages could be maintained in the long-run. Introduction: The organization in the case study is the preferred provider of premium coffee around the world. Its position in the industry has been secure for many years due to a number of factors. The organization is clearly ahead of its competitors due to factors such as having a strong brand name, the pricing strategy, a much diverse product range, prudent supply chain management practices and visionary leadership.

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Chapter P3, Problem 3DQ

Summary Introduction

To explain:

The advantages the company has over its competitors and the means by which, those advantages could be maintained in the long-run.

Introduction:

The organization in the case study is the preferred provider of premium coffee around the world. Its position in the industry has been secure for many years due to a number of factors. The organization is clearly ahead of its competitors due to factors such as having a strong brand name, the pricing strategy, a much diverse product range, prudent supply chain management practices and visionary leadership.

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