STRATEGIC MANAGEMENT:C+C (CASE STUDY)
19th Edition
ISBN: 9781307294491
Author: Rothaermel
Publisher: MCG/CREATE
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Question
Chapter MC, Problem 7.2DQ
Summary Introduction
Case summary:
Person VR is the CEO of Company I from 2012. Previously she was in the position of vice president of sales, marketing, and strategy. Cloud computing, big data and analytics, and systems of engagement are three disruptions of Company I and its clients. Basically, Company I is a solutions company, which provides a solution for data-based problems. They have initiated the PC revolution in 1981.
The value chain of the entire industry is disintegrated due to the open standard in a personal computer. Person MC, who is an activist investor, stated that Company I is very slow to take advantage of the opportunities. It is stated that during the revenue drop of 6 percent and net income drop of 27 percent, Peron VR received the increased pay and $3.6 million annual bonus. During the time of critics, Person VR stated that she is focusing on Company I for a long-run.
To determine: The transformations that are faced by Company I and the causes for the transformation.
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Chapter MC Solutions
STRATEGIC MANAGEMENT:C+C (CASE STUDY)
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