Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Question
Chapter MC, Problem 20.2DQ
Summary Introduction
Case summary:
Company AB is the largest e-commerce firm in country CN. The company was started to sell products of small Chinese manufacturers all over the world. A significant growth in the market of Country CN is expected with the development of the internet.
The revenue generated is through ads, transaction fees, listing fees of more than 10 million active sellers in all their marketplaces. They are facing a lot of internal and external challenges moving forward.
To explain: How Company AB became a successful e-commerce firm in Country CA.
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Chapter MC Solutions
Strategic Management
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