Chapter MC, Problem 16.4DQ

Summary Introduction

Case summary:

The revenues generated outside of Country U was accounted as half of the revenues of Hollywood in 2000. However, in 2016, the revenues generated outside of Country U was accounted as 75 percent of the revenues of Hollywood. Movie A is the highest grossing movie which earned almost $3 billion.

Here, more than 75 percent of the earning is from foreign countries (outside of Country U). The blockbuster movies and its earnings have been discussed in the case. It is forecasted that Country C would be the largest movie market by 2020 and the challenges with the market of Country C is discussed.

To determine: The global strategy to attract both eastern and western audiences.