EBK BUSINESS IN ACTION
9th Edition
ISBN: 9780135198117
Author: BOVEE
Publisher: PEARSON
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Chapter C, Problem 1QR
Summary Introduction
To find: The difference between data and information.
The raw and essential fact that has to be processed in order to make it meaningful is known as a data. The set of data that are processed in a meaningful way as per the given requirement is known as an information.
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1) View the videos Taco Bell test-drives Live Mas restaurant concept in South Bay (0.32 mins, Ctrl+Click on the link) https://www.youtube.com/watch?v=04wRc5Wg8GU , and First-ever Taco Bell Live Mas Café serving exclusive drinks in Chula Vista (1.56 mins, Ctrl+Click on the link) https://www.youtube.com/watch?v=fq6jDxJk1LM , and answer the following questions:
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d) What do you think are the main advantages and disadvantages of kiosk ordering?
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs for each of the questions.
2) Taipei Pharmaceuticals is planning to open a new manufacturing facility as part of its expansion plans. The firm has narrowed down the search to locate its new manufacturing facility…
1) View the videos Taco Bell test-drives Live Mas restaurant concept in South Bay (0.32 mins, Ctrl+Click on the link) https://www.youtube.com/watch?v=04wRc5Wg8GU , and First-ever Taco Bell Live Mas Café serving exclusive drinks in Chula Vista (1.56 mins, Ctrl+Click on the link) https://www.youtube.com/watch?v=fq6jDxJk1LM , and answer the following questions:
a) What is driving Taco Bell to try a beverage-focused format?
b) What type of a process strategy does their beverage-focused format represent?
c) What operational issues do you think Taco Bell would face from their beverage-focused format?
d) What do you think are the main advantages and disadvantages of kiosk ordering?
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs for each of the questions.
2) Taipei Pharmaceuticals is planning to open a new manufacturing facility as part of its expansion plans. The firm has narrowed down the search to locate its new manufacturing facility…
The Clothing Shack is an online retailer of men's, women's, and children's clothing. The company has
been in business for four years and makes a modest profit from its online sales. However, in an effort
to compete successfully against online retailing heavyweights, the Clothing Shack's marketing
director, Makaya O'Neil, has determined that the Clothing Shack's marketing information systems
need improvement.
Ms. O'Neil feels that the Clothing Shack should begin sending out catalogs to its customers, keep
better track of its customer's buying habits, perform target marketing, and provide a more
personalized shopping experience for its customers. Several months ago, Ms. O'Neil submitted a
systems service request (SSR) to the Clothing Shack's steering committee. The committee
unanimously approved this project. You were assigned to the project at that time and have since
helped your project team successfully complete the project initiation and planning phase. Your team
is now ready to move…
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