Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter B.2, Problem 5TP
Summary Introduction

To discuss: Data mining and its use in business.

Introduction: Data mining refers to analyzing large chunk of data to extract meaningful information from it. It is a tool, which helps businesses to provide relevant information about the market and customer base so that market strategies can be planned accordingly.

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