STRATEGIC MANAGEMENT:C+C (CASE STUDY)
19th Edition
ISBN: 9781307294491
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 9.4, Problem 2CC
Summary Introduction
Case summary:
Company LT entered an alliance with Company GM and WO for the strategic reason to gain access to the critical complementary assets. Company WO is an early leader in the autonomous vehicle development sector.
Company TA is using an innovative autopilot feature in their vehicles. Company WO provides the brains for the self-driving technology. It lacks for potential opportunity in terms of large-scale development.
To explain: The reason why Company GM entered an equity alliance with Company LT.
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STRATEGIC MANAGEMENT:C+C (CASE STUDY)
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