STRATEGIC MANAGEMENT W/CONNECT
3rd Edition
ISBN: 9781260040708
Author: Rothaermel
Publisher: MCG CUSTOM
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Chapter 9.3, Problem 3CC
Summary Introduction
Case summary:
Company DY main focus is to develop a billion-dollar franchise. The CEO Person IR leads a group of executives whose main aim is to hunt down new promising franchises. They looked at many probable movie franchises as cash cows.
The acquisition led growth strategy might not be as successful as the number of media companies are very less. Half of the Company DY products come from television. They are looking at a narrow focus which is not appealing to everyone.
To explain: Why Company DY was more successful with acquisition than other companies.
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