MANAGEMENT INFORMATION SYSTEMS
MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Chapter 9.3, Problem 2.2CQ

Explanation of Solution

Celcom’s business strategy and role of customer relationship management

  • Celcom’s main focus was with growth and changing how the company created.
  • Celcom has to manage a customer’s structure from over 14 million people which includes older and young urban mobile users, dealers and retailers...

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