Chapter 9.2, Problem 5R

To determine

To state: Three products bought recently by being influenced by advertising and the characteristics that convinced the purchase of the particular product rather than other similar products.

Answer to Problem 5R

In product differentiation, unique and valuable features of the products are highlighted to make it attractive for buyers even if the prices are higher. The three products bought after being convinced by advertisements was L sanitizer, D laptop, Masala oats.

Explanation of Solution

Below is the list of the three products that were bought recently after getting convinced by the advertising:

1. L Sanitizer: Due to the sudden eruption of pandemic, sanitizers have become very important in our daily lives. There are number of sanitizers present in the market. Lifebuoy is chosen because of the following characteristics:

It contains more alcohol content than other sanitizers. Alcohol content needs to be high to control the spread of the virus.

It is available at a reasonable price in the market.

It also comes in spray bottle which makes the bottle reusable after the sanitizer finishes.

Also, liquid spray is easy to apply.

2. D Laptop: A laptop was needed to continue work from home. Also, laptops are long term investments and come at a huge price, so we need to evaluate amongst several models to buy one. D’s laptop was chosen over others due to the following reasons:

   The processor is i5 and it is 8^th generation i.e. it contains the latest processors.

   It has 4GB RAM plus 16 GB octave storage to boost the system even more efficiently and contains 2TB hard disk.

It allows to run heavy gaming software without any interruption.

Although, it is a bit expensive but the features listed above makes it worth buying.

3. Masala Oats: Due to the break of the pandemic it has been constantly advised to eat and be healthy. It tasted exactly same as other noodles. Moreover, it is healthy, contains vegetables and no fat and (all-purpose flour).

Economics Concept Introduction

Introduction: Product differentiation is the procedure that distinguishes a good or service to make it more valuable for a particular targeted market.