EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 9.1, Problem 1PC
Summary Introduction

To determine: The various segmentation methods.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by meeting their needs. Segmentation is a method by which the market is divided into segments for the purposes of taking marketing decisions.

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