How effective organizations are in communicating negative messages? Introduction Negative messages can be communicated either directly where the negative aspect is directly addressed at the beginning of the message, or indirectly where the negative aspect is hidden between positive messages or other types of messages.

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Chapter 9, Problem 9.8E

Summary Introduction

To determine:

How effective organizations are in communicating negative messages?

Introduction Negative messages can be communicated either directly where the negative aspect is directly addressed at the beginning of the message, or indirectly where the negative aspect is hidden between positive messages or other types of messages.

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