Chapter 9, Problem 9.4BYP

(a)

To determine

Financial Ratios: Financial ratios are the metrics used to evaluate the overall financial performance of a company during a specific period of time.

To explain: the difference in the return on assets and the assets turnover of Company B from an online retailer.

(b)

To determine

To Compute: the profit margin, asset turnover and return on assets of Company B for 2017 and 2012.

(c)

To determine

To present: The profit margin, asset turnover, and the return assets in the equation format.

(d)

To determine

To discuss: the implications of the profit margin, asset turnover, and the return assets ratios.