MANAGEMENT INFORMATION SYSTEMS: MANAGING
MANAGEMENT INFORMATION SYSTEMS: MANAGING
16th Edition
ISBN: 9780135790939
Author: LAUDON
Publisher: PEARSON
Question
Book Icon
Chapter 9, Problem 8HMP
Program Plan Intro

Customer Relationship Management (CRM):

  • CRM is a methodology that manages an organization’s communication with their customers.
  • This method uses client’s history with the company to improve business relationships.
  • Modern customer relationship management constructs sustainable and enduring customer relationships that generate value for company and customers.

Partner Relationship Management (PRM):

  • PRM is a mixture of software, plans, concepts, and procedures that are used by corporations to modernize business process with partners who vend their products and services.
  • A successful partner relationship management creates partnership between dealers and vendors that makes a profitable relationship.
  • The partners may be service providers, software vendors, value-added resellers, manufacturers, and so on.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Database System Concepts
Computer Science
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:McGraw-Hill Education
Text book image
Starting Out with Python (4th Edition)
Computer Science
ISBN:9780134444321
Author:Tony Gaddis
Publisher:PEARSON
Text book image
Digital Fundamentals (11th Edition)
Computer Science
ISBN:9780132737968
Author:Thomas L. Floyd
Publisher:PEARSON
Text book image
C How to Program (8th Edition)
Computer Science
ISBN:9780133976892
Author:Paul J. Deitel, Harvey Deitel
Publisher:PEARSON
Text book image
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781337627900
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning
Text book image
Programmable Logic Controllers
Computer Science
ISBN:9780073373843
Author:Frank D. Petruzella
Publisher:McGraw-Hill Education