EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 9, Problem 6QA
Summary Introduction

To Define: The terms brand extension and Sub-branding.

Introduction: Brand Extension is a method used by companies to launch a new product by using an existing brand name and Sub-branding is when the main brand launches a secondary brand or a subsidiary brand under itself to tap a new audience, the process is called sub-branding

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