EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 9, Problem 2QA
Summary Introduction
To ascertain: Reasons for considering quality as an important product strategy objective are to be determined along with the dimensions of product quality and the way E-commerce affected the need for quality product objectives
Introduction:Quality products play an important role in gaining customer satisfaction and loyalty and lower the risk and cost of faulty goods. They are also good for the reputation and growth of a company.
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