Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers. In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers. Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand. Characters in the case: Company MS, country U and brand MM. To discuss: The ways company M position itself to men customers.

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Answer 1

Question

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

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Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

Question

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

Expert Solution & Answer

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Answer 3

Question

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

Expert Solution & Answer

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Answer 4

Question

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

Expert Solution & Answer

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Answer 5

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

Answer 6

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

Answer 7

Chapter 9, Problem 2CCS

a.

Summary Introduction

Case summary: Company M has built up a particular and strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers and potential purchasers. Additionally, comparative sorts of stories, the site has a stage for purchasers to share their thoughts and impressions. Yet, the site additionally includes a cunning device intended to target lady’s purchasers and position Company M as a brand that is agreeable to female buyers.

In particular, it gives ladies the alternative to utilize a committed configuration that is, an apparatus that numerous vehicle organizations give to enable customers to fabricate the careful vehicle they need, utilizing virtual instruments. At the point when research demonstrated Company M that its normal customers in the Country U was 52 years old, the organization additionally embraced a progressively express age-based division approach that would enable it to interest more youthful purchasers.

Likewise, Company M has endlessly extended its product offerings to present some sportier models and give a reasonable complexity to the "boring" vehicles that youthful purchasers may connect with the brand.

Characters in the case: Company MS, country U and brand MM.

To discuss: The ways company M position itself to men customers.

Answer 8

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

Answer 9

b.

Summary Introduction

To discuss: The way company M position itself to customers whose age is younger than 30.

Answer 10

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

Answer 11

c.

Summary Introduction

To discuss: The ways company M position itself to country C’s customers.

Answer 12

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

Answer 13

d.

Summary Introduction

To discuss: The ways company M position itself to very healthy customers.

Answer 14

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Answer 15

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Answer 16

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Answer 17

Ch. 9.1 - Prob. 1PC Ch. 9.5 - Prob. 1PC Ch. 9.5 - Prob. 2PC Ch. 9 - Prob. 1MA Ch. 9 - Prob. 2MA Ch. 9 - Prob. 3MA Ch. 9 - Prob. 4MA Ch. 9 - Prob. 5MA Ch. 9 - Prob. 6MA Ch. 9 - Put yourself in the position of an entrepreneur...

Solution Summary: The author analyzes how Company M has built up a strategic segmentation, targeting, and positioning approach that enables it to get to interesting and diverse markets of purchasers.

To discuss: The way company M position itself to customers whose age is younger than 30.

To discuss: The ways company M position itself to country C’s customers.

To discuss: The ways company M position itself to very healthy customers.

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Chapter 9 Solutions