Chapter 9, Problem 2.3CFA

Imagine that you are the owner of a small jewelry store. A customer leaves a family heirloom with you for cleaning. By mistake, a salesperson sells the ring to another customer. How would you handle the situation? Now, imagine that you were the customer who purchased the ring for your fiancé. When the owner calls you to tell you about the situation, what do you do?

You’ve been appointed as the marketing communication officer of a bottle water company. The company recently invested in product development with which you’ve been assigned to communicate with your stakeholders on this development.

Check out this article on VOX:  https://www.vox.com/culture/2023/9/30/23895322/gossip-tiktok-finding-sarah-friendship-tattletale  Let's talk about TATTLING!!!!  Give me an in-depth discussion about this article.  What are your thoughts?  What's the cost of tattling?  Is it effective?  Can it backfire?  Can these concepts be applied to EMPLOYEES and tattling on your EMPLOYER??  What are the pros and cons of that?

Rajesh was a chemical engineer working for a company selling insect killer spray. He was aware how this product could harm the health of the users and was constantly looking for ways to improve the product. Filled with innovative zeal, he worked hard and developed a mosquito repellent which produces sonic waves to drive away mosquitoes. It is non-smoky and does not emit any kind of fragrance or odour. It was safe to use as the sonic waves do not affect human beings or plants. He decided to name his product as “Dengularia Free”. The product was to be packed in a corrugated box with an extension cord as free gift. Its price was fixed at Rs. 260 per unit. A replacement warranty for one year will be given as an introductory offer. He decided to sell this product through agents who will sell to both the wholesalers and retailers depending upon the market to be catered. QUESTION:Identify any five elements of marketing mix used by Rajesh

How has "fake news" come to exist and spread so rapidly and why do you think this happens?

The Johnson Company manufactures buttons and pins with slogans and designs. These pins are inexpensive to produce and are sold in retail outlets such as discount stores, hobby shops, and bookstores. Little equipment is needed for a new competitor to enter the market. What strategies should Johnson consider to create effective barriers to entry?

As the marketing manager at Tesla, your main responsibility is to launch the new Tesla x compact SUV model — a completely new electric model in the Tesla product line. History suggests that having prospects test drive the vehicle enhances the probability of a sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships.  Determine your campaign target consider each of the following options. Describe how or if the target option will be used. If you choose not to use an option, be sure to explain why it is not a fit for your campaign.  Target Option Description Exclusivity   Sequencing   Frequency capping   Road blocking   Geo targeting   Connection type   Day and time   Social serving   Audience   Behavioural targeting and Retargeting/Remarketing

Suggest the best communication channel for this message  As an event planner, you have been engaged in research sites for a celebrity golf tournament. What is the best channel for conveying your findings to your boss or planning committee?

A year has elapsed, and your product is not doing well on the market. Describe two interventions you will make in order to ensure that your product will be a bestseller on the market within the ensuing six months.