MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 9, Problem 1LO
Summary Introduction
To discuss: The
Expert Solution & Answer
Explanation of Solution
The marketing research and its significance on decision making:
- It is the process of planning, gathering, and analyzing the data applicable to the
marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information. - Research in marketing plays a vital role in the system of marketing.
- It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
- It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Identify and explain the steps in the marketing research process
analyse the role of marketing research process and its relationship to consumer behaviour
Explain various marketing research techniques
Chapter 9 Solutions
MARKETING-W/MINDTAP ACCESS CARD
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How does a marketer obtain market information for marketing and management decision-making purposes?arrow_forwardDiscuss how the marketing environment is likely to shape the marketing mix of a marketing firmarrow_forwardDefine marketing research and indicate in what ways it can helps to make better Marketing decisions ?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning