Economics
Economics
4th Edition
ISBN: 9781464143847
Author: Paul Krugman, Robin Wells
Publisher: Worth Publishers
Question
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Chapter 9, Problem 1BCQ
To determine

The case with example of a type of rational decision making and explain.

Concept Introduction:

Rational Decision Making: Rational decision making is a process to make a decision with the help of facts objectively rather than to rely upon the personal judgments.

Expert Solution & Answer
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Explanation of Solution

  • The process of rational decision making involves making a choice between different alternatives from being objective.
  • In the given case, the J Company makes a strategy to sell the discount coupons to its shoppers to increase sales. The strategy involved increase in the prices of goods and then provides discount coupons to customers.
  • This did not make the company lose out on revenue, rather customers of the shop were attracted by this offer.
  • Hence, the company made a rational decision of discount coupon sales because it increased the revenue.

Conclusion:

Thus, here discount coupon sale is an example of rational decision making.

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