Chapter 8.8, Problem 8.6ARQ

Explanation of Solution

Enterprise social network (ESN):

• ESN is a software platform that uses social media (SM) to simplify cooperative work of people inside the organization.
• It uses specific enterprise social software designed to be used within the organization, instead of using other social media like Facebook, Twitter, and soon.
• ESN uses the traditional SM including status updates about the organization, blogs, image and video sharing, microblogs, wikis and personal sites.

Primary goal of an ESN:

The primary goal of an ESN is as follows:

• Improve communication
• Knowledge sharing
• Collaboration
• Decision making
• Problem solving

Web 2.0:

In the Internet world Web 2.0 is a second stage of development and it is characterized particularly by the change from static to dynamic web pages or growth of social media (SM) and user-generated content.

Enterprise 2.0:

The emergent social software platforms inside the companies are called as Enterprise 2.0. It uses the concept of Web 2.0 technologies such as ratings, tagging, RSS, sharing, and networking in the context of the enterprise.

SLATES model:

SLATES model was defined by McAfee and the acronym for SLATES is as follows:

• S – Search
• The first characteristic is “Search”; the employees want to be able to search for content within the organization. The employees find that search in more effective way than directing content structures like tables and list of content.
• L – Links
• The second characteristic is “Link” here the people access the organization link in Web as the same way the employees access the organizational content through links.
• A – Authoring
• The third one is “Authoring” and here the employees also want to author organizational content using wikis, blogs, discussion groups etc.
• T – Tags
• The fourth characteristic is “Tags”, these tags are organize into structures like as it done on the Web.
• E – Extensions
• In extensions, the employees need applications that allow them to rate tagged content and to use the tags to expect content that will be interest to the employees.
• S – Signals
• Pushing enterprise content to users based on alerts and subscriptions.

Changes in organizations communicate with employees:

• Communication channels inside corporations have changed in equally affected way...