Traditional Customer Relationship Management (CRM): The marketing in traditional CRM is all about direct advertising with the goal of boosting sales and it is one-way communication between companies to consumers. It is operated within the hours and the channels dictated by the company. Traditional CRM companies directly contact the customers to receive feedback and also share their experience via word-of-mouth. For example, the Boeing Company is a multinational corporation company in America that manufacture, design and sells rotorcraft, airlines, satellites and rockets. In the above example, each customer directly analyzes about the products to the company and the dealing about the products is communicated between the customer and company. Social CRM: The marketing in social CRM is not about direct advertising to the customers. Sales through social commerce are expected to reach more customers in certain period. The customers share their experience via online and social media. For example, the Amazon website is an American electronic commerce and also a cloud computing company. In the above example, the customers analyze each product and share the experience about product via online.

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Chapter 8, Problem 8.18MML

Program Plan Intro

Traditional Customer Relationship Management (CRM):

The marketing in traditional CRM is all about direct advertising with the goal of boosting sales and it is one-way communication between companies to consumers.

It is operated within the hours and the channels dictated by the company.

Traditional CRM companies directly contact the customers to receive feedback and also share their experience via word-of-mouth.

For example, the Boeing Company is a multinational corporation company in America that manufacture, design and sells rotorcraft, airlines, satellites and rockets.

In the above example, each customer directly analyzes about the products to the company and the dealing about the products is communicated between the customer and company.

Social CRM:

The marketing in social CRM is not about direct advertising to the customers.

Sales through social commerce are expected to reach more customers in certain period.

The customers share their experience via online and social media.

For example, the Amazon website is an American electronic commerce and also a cloud computing company.

In the above example, the customers analyze each product and share the experience about product via online.

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