CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 8.4, Problem 1LO
Summary Introduction
To discuss: 6 alternative strategies for the purpose of entering global market.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
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