Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 8.3B, Problem 3CC
Summary Introduction

To determine: The ways in which service firms measure customer satisfaction.

Introduction: Consumer satisfaction is a theoretical idea and includes such factors as the superiority of the product, the superiority of the service provided, the environment of the locality where the good or service is bought, and the cost of the product or service.

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What do customer expectations have to do with service quality?
explain the differences between customer satisfaction and service quality.
how do you provide the right place for the customer to access and experience your product/service?
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