MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 8.2, Problem 3PC
Summary Introduction
To determine: The important cultural dimensions.
Introduction: The effect of the culture of any society is on the values of the members of the society and the relativity of the values with the behavior of the member is known as the cultural dimensions.
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