EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 8.2, Problem 3PC
Summary Introduction

To determine: The important cultural dimensions.

Introduction: The effect of the culture of any society is on the values of the members of the society and the relativity of the values with the behavior of the member is known as the cultural dimensions.

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