Psychological Science (Fifth Edition)
Psychological Science (Fifth Edition)
5th Edition
ISBN: 9780393937497
Author: Michael Gazzaniga, Diane Halpern
Publisher: W. W. Norton & Company
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Chapter 8.2, Problem 2LO
Summary Introduction

To explain:

The way how heuristics influence decision making.

Introduction:

Decision making involves selecting the best alternatives among many options. The basic procedure for this includes finding an important criteria regarding the subject and then analyze each alternative. Some alternatives will satisfy the criteria while some do not. The one which satisfies the most is chosen. There are two main theories that explain the process of decision making- normative and descriptive models. Heuristics influence decision making process.

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