MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 8, Problem 8LO
Summary Introduction
To discuss: The way how the customer relationship management (CRM) is used as a tool of targeting.
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Explain the concept of customer segmentation and its role in CRM for targeted marketing.
Describe the role of CRM in customer segmentation and targeting.
Describe the role of CRM in facilitating targeted and personalized marketing campaigns.
Chapter 8 Solutions
MKTG 9:STUDENT ED.-TEXT
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