MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 8, Problem 6LO
Summary Introduction
To discuss: The steps involved in segmenting markets.
The segmentation of market in respect to similar, identical, or groups are termed as market segmentation.
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MKTG 9:STUDENT ED.-TEXT
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